Show Transcript
Carl:
All right. Welcome back to the Make Your Dog Epic Tulsa Dog Training Podcast, where we’re focused on helping you to transform your dog’s behavior. James, have you ever been around a crazy dog, or have you ever owned a crazy dog? Have you ever lived in a home where there was a poorly behaving dog?
James:
I have.
Carl:
Seriously? Tell us the story.
James:
I used to do in-home sales, selling solar panels.
Carl:
You were selling solar panels?
James:
Yeah. I would go into everyone’s house, and I’ve been into hundreds, if not thousands, of people’s houses. There’s always one person, once a month, you’ve got someone with a horrible, horrible dog.
Carl:
You’re knocking on doors.
James:
Knocking on doors.
Carl:
And they say, sure, come on in. Tell us about the solar panels.
James:
Yep.
Carl:
And you walk in, there’s like White Fang in there?
James:
There’s like poop on the floor.
Carl:
No, there wasn’t.
James:
Yeah.
Carl:
No.
James:
There’s a litter of dogs that just got birthed a couple of weeks ago with, with a couple of big dogs out back. The wife’s telling you, oh, these are the nicest dogs ever. The husband’s telling you, if you go to pet them, they’ll bite you.
Carl:
Are you serious?
James:
I’m serious.
Carl:
What’s the craziest dog, in particular, you can remember that you saw this dog and this dog, it came after you? It sucked your soul. It peed on somebody. It bit somebody. What’s the craziest dog you’ve ever experienced?
James:
So, it was, actually, growing up my buddy, he had an oversized miniature pincher.
Carl:
Oversized miniature pincher?
James:
Yeah.
Carl:
Okay.
JT Lawson:
Would that make it normal size?
James:
It was less big than normal, but bigger than miniature. And so, this thing, it would just go crazy. Every time you see it, it would jump like four feet up in the air and just pee everywhere.
Carl:
Gross. Wow. Well, you know who can stop, is Tulsa’s number one and highest rated and most reviewed Tulsa Dog Trainer, JT Lawson. Welcome back onto the show. How are you, sir?
JT Lawson:
Thank you. I’m good. I’m doing good. Yeah, we actually, I trained a dog that was so energetic. It was a dalmatian lab mix, and it would get super excited. It would roll over on its back and then just start peeing while like squirming. So, it would just be peeing up in the air on people, on its itself. It was a whole thing.
Carl:
Well, I’ll tell you this folks. If you are trying to transform your dog’s behavior, again, if you have a Tulsa dog and you’re trying to transform that Tulsa dog’s behavior, we’ve got a dog training solution for you. JT, tell us how it happens. How does it work? People are on Google right now. They’re typing in Tulsa Dog Trainer. They found you, and they also found a lot of other dog trainers. I mean, there’s a lot of dog trainers. You do a search right now for Tulsa Dog Trainers. There is a lot of dog training solutions. Now, because you are the highest rated and most reviewed, a lot of people do reach out to you. But walk us through. What makes you different there at Make Your Dog Epic.
JT Lawson:
So, biggest things that make us different, are we’re not going to use any high pressure sales moves on you. We’re not going to try to guilt you into buying training. Our first lesson’s 50 cents, so that way you can try before you buy it. We’re going to actually meet you and your dog and we’re going to go over a bunch of stuff. Tell you more about us. Figure out you and your dog’s goals, and then after that, we have multiple different options for you to choose from. We have one-on-one training. We have boarding school. And then no matter what you do, it’s a money back guarantee, and you get group class forever. So, a big thing with us is it’s a money back guarantee and we’re going to be there for the rest of your dog’s life. Other biggest thing with us is, our goal is never obedience at the expense of personality. So, there’s no point in having a dog that listens if we’re going to crush its soul to get there. That’s not what we do. Our goal is happy dogs and happy clients.
Carl:
Now, James, I’m sure you’ve seen this before, but every industry has a guru that emerges. And the guru then reaches out to you. Let’s pretend that I’m calling you, okay?
JT Lawson:
Okay.
Carl:
And let’s pretend that I’m the guru and you are a dog training owner.
JT Lawson:
Let’s do it.
Carl:
Hey, is this James?
JT Lawson:
Hey. This is Jame’s Dog Training.
Carl:
Yeah, James, this is the dog guru, and I’m here to teach you how to sell more dog lessons.
JT Lawson:
Oh, I want to hear this.
Carl:
Well, I have a series of moves.
JT Lawson:
Okay.
Carl:
Do you want to know the moves?
JT Lawson:
Let’s hear them.
Carl:
Okay. Now, from that point forward, you’ve enrolled in my dog training sales system. There are a lot of dog trainers in the Tulsa area that have been taught these moves, these methods, these attempt, these ways to manipulate the customer and to get them to buy the Tulsa Dog Training lesson, even though they can’t afford it, even though it doesn’t make any sense. And so, what I’d like for you to do, JT, is if you could explain, maybe, the top five dirtiest sales training moves that you’ve actually heard, they’ve been taught. This isn’t hearsay. You’ve actually witnessed these dirty sales techniques being used. So, just so the listeners out there can prepare themselves psychologically for the laser show of mass manipulation, because again, your first lessons are 50 cents for your dog training, and then you let people choose a package. But there’s other trainers out there that have some pretty intense sales moves, sir.
JT Lawson:
Yeah. So, there’s a lot of trainers. Everything will feel like it’s going great, and then at the end, their whole personality changes and you feel like you were talking to a friend and now you’re talking to a used car salesman. So, what’ll happen is, I’ve heard of, and seen, multiple different moves. There’s a lot of different dog trainers in Tulsa, and a lot of different salespeople. Some of the moves are, one is they call it the, “Hey, I got to call someone.” So, if you say, “Hey. You got to think about it.” They’re like, “Awesome. I’m going to hop in this call really quick, and I’ll come back and then we’ll figure out what you need to do.” So you have time to think about it. And they’ll just leave. And then they’ll pretend to make a phone call and then come back in five minutes and be like, “Hey. What did we decide?” So, that’s one of the moves.
Carl:
How does that move even work? I mean, if a guy is in my house talking to me about trading my dog, he gets a phone call, gets up, I’ll probably just shut the door. I mean, what’s the psychology behind that?
JT Lawson:
Yeah. Well, they’re basically, how it’s supposed to work is somebody’s like, “Hey. I really got to think about this. I got to talk to my wife, or whatever.” And you’re like, “Hey. Awesome. Well, I actually, I have to make this call really quick, so you guys go ahead and talk it over and I’ll be right back.” And then you just leave. And then you come back five minutes later and you’re like, “Hey. Awesome. So did we figure it out?” So, that’s one of the moves.
Carl:
It’s one move.
JT Lawson:
Move number one.
Carl:
Okay, move number one.
JT Lawson:
Move number two is, they can’t leave until they get a yes or a no. So, they just have to stay there. It’s kind of like the telemarketer who can’t hang up first. They’re obligated. If they hang up first, they’re fired. That’s basically what it’s like. So, they either have to get a yes or a no. If you’re like, “Hey. I got to think about it.” They’re just going to be like, “So, let’s think about it right now, and let’s figure it out before I leave.” And so, they just will not leave unless you give a hard yes or no. So you keep saying, I have to think about it. They’re going to be like, well, let’s think about it together. I’m right here. We can do this. And so they won’t leave [inaudible 00:07:34].
Carl:
Do these moves ever work? Do these moves work?
JT Lawson:
It’s one of those, sometimes they’re so dirty and so you’re like, I will pay you to leave so you stop talking to me. And I think that’s-
Carl:
Right. But these are taught. I mean, you know for a fact that these sales moves are taught.
JT Lawson:
No. These for sure are taught and they’re gross.
Carl:
Oh, this is sick. This is sick. Somebody has to stop this.
JT Lawson:
So, dirty move number three, that I can think of off the top of my head, is they will, it’s called mislabeling. So, basically, what I want to do is, I want to tell you what you’re doing. I want to say how you’re feeling, but I need to purposely say it wrongly. If you’re like, “Hey. I just have to think about it.” Now I’m supposed to say, “Isn’t it fair to say you don’t really want to get your dog trained?” And then you’re going to say, “No. I really do want to get your dog trained.” And you’re like, “Awesome.” Sweet, let’s sign up right now. Or, they’re like, “Hey. I just don’t know if I, and really, I just really have to talk to my husband. I don’t know if I’m ready to do this.” And you’re like, “Isn’t it fair to say you don’t like me?” And they’re like, “No. I do like you.” And they’re like, “Awesome. Sweet. Well, let’s get it signed up right now.” And so, this is an actual move.
Carl:
Come on. This is not actually being taught. No one’s doing this.
JT Lawson:
It’s being taught. It’s out there for sure. That’s number three. Move number four, basically is, they want to get you to say, know a bunch. So basically they’re like, “Hey. Is it fair to say you would not do this training?” “No. I’d do this training.” They’re like, “Awesome.” “Would you say you don’t like us?” “No. I do like it.” “Awesome. Well, would you not do our training?” “No. I would do it.” And you’re just trying to get nos over and over and over and over. That way, at the end, you can get one yes. So then at the end, yes.
Carl:
These are moves that are taught, and this is mind-boggling to me. One move I’ve heard about, and James, see if you can follow the logic here.
James:
I’m listening.
Carl:
And I watch dog trainers do this stuff. They freely run out there and they advertise that if, hey, if you team up with us, you’re going to learn our sales moves. It’s all about these dirty sales moves. There’s all these dirty sales systems. They’re taught. The one that always blows my mind, JT, is the mirror move. The mirror move.
JT Lawson:
Oh, yeah, yeah.
Carl:
Can you talk about the mirror move? Have you seen the mirror move? Have you seen the mirror move?
JT Lawson:
I’ve read about it and I’ve seen it. Yeah. So, the mirror move is basically, there’s multiple levels to it. I can mirror your body’s language. So, if you’re leaned back, I lean back. If you cross your arms, I cross my arms. If you cross your legs, I cross my legs. If you stand up, I stand up. So, you’re mirroring their body language, you’re mirroring their tempo. So, how fast they’re talking. Even if they’re not passionate about it, or if they’re kind of like the Debbie-Downer personality, then you be the Debbie-Downer personality. You just match it. And then, basically, you repeat the last couple words of their sentence.
So, if they’re like, “Yeah. My dog jumps on people.” Then you’re like, “Your dog jumps on people?” And then they’re going to feel awkward and obligated to mirror you, or to answer what you said, and explain more. You’re like, “I don’t know if I feel comfortable with this.” “You don’t know if you feel comfortable with this?” Or they’re like, “I have to talk to my wife.” “You have to talk to your wife?” And then you just say it back and this is a real thing. And then what they’ll do is, how it’s supposed to work is, they’re supposed to just feel obligated to tell you more and more and more without you actually saying anything. And so, that’s the mirror move. Anything-
Carl:
James, that would just irritate me. Wouldn’t that irritate you?
James:
It would. I’m waiting for the sales guy to say, “Hey. If you signed up now, we have a credit card, pay-per-month, 12 months. Here we go.”
Carl:
Here we go. Any other dirty move, JT, that you see? It’s a common sales move again, because you focus on being one of the highest rated, most reviewed Tulsa dog trainers. And you do that by offering the first lesson for 50 cents, and then you have very transparent pricing. You also have scholarship pricing available for people. Any other dirty moves that you see, commonplace, in the Tulsa dog training world?
JT Lawson:
Yeah, so that was five. So I’ll give you a bonus one, which I think is the dirtiest move.
Carl:
Dirtiest.
JT Lawson:
It’s the emotional pull. So, basically, if you get down to it, and a person’s just really like, “I don’t think I can afford that,” or they say something like that, then you’re supposed to, and this is the thing that’s actually being taught. You’re supposed to get real serious, and then you’re supposed to lower your tone. You’re supposed to lean in and you’re supposed to, because say, let’s imagine the package is worth $5,000. That’s what you’re trying to get them to sign up for. And they’re like, “I just don’t know if I can afford that.” Then I’m supposed to say, “Well, if you don’t get your dog trained, your dog won’t come when called, and so it’s going to sprint into the road and it’s going to get hit by a car. So, are you telling me that your dog is not worth $5,000 to you?” And they’ll pull this emotional move, and it is gross. It is just disgusting. It is a dirty move.
Carl:
James, can you believe this?
James:
I can believe it.
Carl:
You can believe it?
James:
Oh, yeah.
Carl:
How can you believe this?
James:
I’m waiting for, hey, I go back to my car. I called the boss. Oh yeah, if you sign up today, there’s a 10% discount. Let’s go right now. Sign up.
Carl:
So, these sound believable to you?
James:
Of course. Yeah, absolutely.
Carl:
You are from hardened to New Jersey. That’s why, for me, this sounds unbelievable. I can’t believe it. You, though, you’re a hardened New Jersey citizen. You’re used to this. You’re used to this. Now, again, folks, if you’re out there today and you want a low pressure sales experience, and you want to just see if The Make Your Dog Epic Tulsa Dog Training experience is right for you, simply go to makeyourdogepic.com, makeyourdogepic.com, schedule your first Tulsa Dog Training lesson for just 50 cents. And then after that, JT and the team will point out different packages that are available, and they’ll see if there’s a package that best suits your dog’s needs and your budget. Also, there are select scholarship opportunities available, and JT will match any competitor’s price there. So, JT, thank you so much for joining us today. We’ll give you the final word there, sir, on this epic part 19 of the Make Your Dog Epic Podcast. What’s the final word you want to share there, sir?
JT Lawson:
Yeah. Biggest thing with us is our whole goal is obedience, but never at the expense of personality. Don’t go and get your dog trained if it’s going to crush their soul. That’s not the point. Your dog should still be able to be a dog. It should be able to get up on the bed with you if you want him to. It should be able to play with you. You should be able to kiss your dog. You shouldn’t have to have your dog live in fear all day just for it to listen. That’s gross. So, we do not do that. We want happy dogs, happy customers, and that’s our whole goal.
Carl:
You are the best Tulsa trainer, the best Tulsa dog trainer around. JT. We really do appreciate you providing some Tulsa dog training wisdom here for our listeners, and hope you have a great rest of your Tulsa dog training day.
JT Lawson:
Thank you, sir.
Carl:
Is your dog and furry friend holding you hostage? Will your dog not stop pulling on its leash and eating your sausage?
James:
Who wrote that?
Carl:
Well, I don’t mean to brag, but I actually wrote it and it rhymes. People dig it, like a dog. You get it? Okay, so I’m just going to keep reading. Will your dog not stop jumping on you, or pooping in your house, like you’re on the set of Jumanji or living in a zoo? It only took me two weeks to write that line while sitting at the base of a waterfall while gazing upon my epic dog. The dog that once held me hostage, was now my best friend.
James:
It’s so good.
Carl:
The dog that would never listen was now all ears.
James:
It’s so good. I just want to cry.
Carl:
Pull yourself together, man. And if you too want to transform your dog from a furry terrorist into your best friend, what you need to do is schedule your first lesson at makeyourdogepic.com, where your first lesson is always just 50 cents.
And with the savings, you can use that to pay the rent. Again, your first lesson is always just 50 cents to makeyourdogepic.com.
James:
Wow.
Carl:
Stop the endless barking. Reduce the aggressive behaviors. Prevent dog jumping. Stop your dog from chasing the elderly UPS driver as he attempts to deliver a package. Stop your dog from biting, Pam, your yoga-pants-wearing neighbor as she just attempts to speed walk in peace. Stop your dog from eating your wife’s wedding dress and peeing in your closet on top of your Christmas gifts. Stop the madness at makeyourdogepicdot.com. Experience the revolutionary, focused-based, positive reinforcement training and methodology. Our goal is dog obedience, but never at the expense of dog personality. It’s the same dog, but now it’s all ears.
James:
Wow. Man, Carl. You are a talented vocal artist.
Carl:
Well, well, I…
James:
I can feel the passion. It’s contagious.
Carl:
Well, my friend, I am passionate about the product. I once went 60 days without sleeping.
James:
Really?
Carl:
My wife’s wedding dress got eaten and my neighbor Pam was bitten by my dog.
James:
Oh, man.
Carl:
My quality of life was at all time low. I actually, I didn’t invite people over to my home for months because of the new dog. And I always smelled like urine.
James:
You do still smell a little bit like dog urine. Just a little.
Carl:
I want to make my dog epic. I was hostage, and that’s where the passion comes from. You’ve got to believe in the product, and you’ve got to project from the diaphragm.
James:
The diaphragm.
Carl:
You’ve got to bend your knees.
James:
Bend the knees. Bend the knees.
Carl:
You’ve got to drink ginger.
James:
Drink the ginger.
Carl:
And you’ve got to ingest apple cider vinegar.
James:
Apple cider, I can do that.
Carl:
With a dog bone. You want to chew on the dog bone before you-
James:
Hard pass. I’m not going to-
Carl:
Recording, so you can emulate the dog and you should listen to Atomic Dog.
James:
I can do that.
Carl:
But you’re not a dog.
James:
Right.
Carl:
But you want to just chew on the bone. The oversized bone, not the regular sized bone. You want to-
James:
Hard pass. Not going to chew on the bone.