Transcript
Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you. And they have a lot of time on their hands.
This started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zunich.
Two men.
Eight kids, co-created by 2 different women. 13 multi-million dollar businesses.
We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here.
We started from the bottom, and now we’re at the top. Teaching you the systems to give what we got. Colton Dixon’s on the hooks, I break down the books. The seed’s bringing some wisdom and the good looks As the father of five, that’s why I’m alive So if you see my wife and kids, please tell them hi It’s the C and Z up on your radio And now 3, 2, 1, here we go!
We started from the bottom, now we’re here We started from the bottom and we’ll show you how to get here We started from the bottom, now we’re here We started from the bottom, now we’re here
We started from the bottom, now we’re joined by JT Lawson, the lead trainer from a company called MakeYourDogEpic.com. MakeYourDogEpic.com. And he’s hopped up on enough dayquil to kill a small goat, so we have no idea what he’s going to say on today’s show. JT, I’m excited to be here. Are you aware that you’re here?
Yes, I am aware I’m here. Sorry if I’ve tried not to sniffle in the microphone.
No problem. No problem. So here’s what I want to focus on on today’s show. It’s going to be a quick show, but an important show, and I want to make sure everybody out there takes some notes. So again, if you’re listening to this show, we assume that you’re familiar with the brand MakeYourDogEpic.com. It’s a dog training brand, but I assume
that you’re listening out there and you’re probably not a dog trainer. So I’m gonna teach you something on today’s show. We’re gonna teach you on today’s show something that’s so important, and it’s called Always Set an Appointment, ASA. I’m constantly hammering this idea within my world, within the world of sales,
anytime I’m teaching salespeople, because if you don’t set an appointment for anything in your life that doesn’t get scheduled, it won’t get done. What gets scheduled gets done. What doesn’t get scheduled doesn’t get done. Let’s talk about the dog business. People go to MakeYourDogEpic.com.
They go to MakeYourDogEpic.com because they are looking for Tulsa’s highest rated and most reviewed dog trainer. They’re looking for Oklahoma City’s highest rated and most reviewed dog trainer, etc. They go to the website. JT, sometimes you have a waiting list. Sometimes you don’t. Sometimes you do. But if somebody reaches out, they want you to train their first dog, the first lesson
is only 50 cents. So when you pick up the phone, you guys are scheduling that person for an appointment right then. Why do you, when someone calls you guys, when they go to MakeYourDogEpic.com because they’re looking for a Tulsa dog trainer, they fill out the form, why do you schedule an appointment right there for that first lesson?
Because they have an urgent need to get their dog trained. So something happened that made them reach out to want dog training. So either their dog chewed up a shoe box with $2,000 in it, true story, or a dog ripped down the mini blinds, true story, or the dog scaled the fence and tackled the neighbor’s little white dog. That was my dog before I trained him, or the dog knocked over the grandma, that was my dog before I trained him, or there’s something that happened that made them have the urgent need to fill out that form and we want to get them in as soon as possible
because if we don’t, somebody else will.
And I just got off the phone with a wonderful client today, I won’t mention his business, but wonderful long-time client and he was telling me, he says, Clay, I can’t do more than about $600,000 a week of sales. And I said, well, why not? He says, because I’m booked out. I’m booked out. You know, and I said, well, why can’t you do more? This guy does big projects.
He says, I just, I’m so booked out. I can’t do any more jobs. I said, well, if it were my business, what I would do is I’d answer the phone. I’d have your front desk person answer the phone and I would go ahead and book the appointment right away for this particular business, okay? Because this is a business where people typically book the job out six months in advance, a year out in advance. I mean, this is big construction stuff.
I would never turn away the appointment. You always want to set an appointment, and then once you set an appointment, you get the deposit and you tell someone, hey, we’ll get started in August, we’ll get started in September, we’ll get started in whatever. But you’re in a spot right now at make your dog epic where as the leads are coming in as more and more people Are reaching out to you as you continue to to become more and more relevant in the minds of people in, Oklahoma You’re in a spot now when you’re sitting down the customer you have to tell them after that first lesson That’s 50 cents you have to tell them hey do you if you want to move forward today?
We have this package that package or this package, and if you move forward today We can get you on the books, great. And if not, then we’ll basically add you to a waiting list and maybe we’ll have something available in a couple of months. Why do you think people are so excited to schedule the first lesson with Make Your Dog Epic for $0.50?
Well, they’re so excited because once they schedule that, we come out and we see their dog and then we’re going to go through with them what it will take to get their dog to their goals, which a lot of trainers, they don’t do that first lesson so they just have somebody call and they’re like yep it’ll be three weeks for four thousand dollars so that’s something that we do that’s different. Also we offer a money-back guarantee on all of our training services so we will always blame ourselves and every customer if it doesn’t work so then they’re like oh well I mean that makes sense and then also we will beat any competitors price so because of those two things and the
fact that we have private lessons or doggy boarding school and no matter what they get group class forever. I mean those are three things that make
them want to wait until we’re off the waitlist. So on today’s show again I want to make sure I’m teaching three big principles. One, you always set an appointment. Two, you have to have a massive no-brainer. And three, what gets scheduled gets done. So let’s talk about the no-brainer. If you go to MakeYourDogEpic.com and if I miss in one of these tell me, but your first lesson is 50 cents, that’s a no-brainer in the mind of the customer. It’s like, why would I not at least schedule, at least just for the sheer entertainment of watching a man work for an hour for 50 cents, that’s great.
You know what I mean?
Right, yeah. Somebody out there who’s like, you know, I don’t have a lot of good things going on in my life, but if I can pay a man for 50 cents to run around, that’s cool. I mean, so it’s a great deal. Second is you will beat any competitor’s price, which is mind-boggling. Third, you have the fastest turnaround time. Fourth, you have a money back guarantee, so you never blame the dog or the customer.
Five, if anybody books with you, they have a chance to win a trip to Hawaii. Six, you’ve got scholarship options for families in need. I mean, at this point, there’s almost no reason to not at least fill out the form at makeyourdogepic.com for Tulsa Dog Training. And I just believe everybody out there listening today, you’ve got to understand this idea.
You’ve got to have a no-brainer. JT, why does everybody have to have a no-brainer?
Well, because it’s in the name. It’s a no-brainer. So if you have an offer that people have to think about, well, then it’s not a good offer. They need to be able to get in, and when they see it, they need to be like, oh, okay, done, I’m in. And that’s how the customer needs to view it, as they don’t need to think about it, they just need to do it.
It’s just absolutely critical. Now again, I’m hammering on these three principles. Hopefully, I’m communicating succinctly. Always set an appointment. So today, we wrap up the podcast today. I’m going to call a young lady on our team who’s doing some video work for us, and I’m going to call her and I’m going to say, hey, could you come in at this time to edit this video or these videos?
And if she says, it’s a management tip too. If she says, no, or I’m busy, or I have to get back with you, then I would counter with, okay, how about this time? And if she were to say, well, I’m really busy right now, I would say, well, how about this time? But again, I’m always setting an appointment for contractors to install windows, people that want to build a deck. JT, hypothetically, if I was hiring someone to install a deck on one of my properties
and they would be vague about when they’re going to come and finish the deck.
What does that mean? That means they have no idea when they’re actually going to do it. And it means it’s going to drift and it’ll probably never get done.
Drifting is so dangerous. In my opinion, drifting is the… I’ve seen this over time. Drifting is such a dangerous thing in the game of business and in the game of life. In fact, Napoleon Hill, the best-selling author who I named my son after, he wrote a book called Outwitting the Devil that’s all about not drifting. You cannot allow drifting. You have to always set an appointment. It’s so important. Somebody out there is listening going, I don’t understand what you’re saying. All I’m saying is you
want to set an appointment. Now, our listeners out there, you’re listening right now, you’re a very smart person, but there’s some prop to someone probably in your car right now who says, I don’t believe in setting appointments because things always change. Well, and that person is suffering from Jackassery. You’ve got to… JT, if I’m going to write a book, I have to set a specific time to write the book. If I don’t set a specific time in my schedule to write the book, what’s going to happen?
It’s never going to get done. I mean, the person in the car struggling is probably what we like to call a circle backer. They like to circle back to things. Circle backer. And so they always… They’re like, hey, I’ll get back to you. Or they’re the type of people to put something on your to-do list. So they’re like, hey, will you remind me of this?
Because they don’t understand how a calendar works, and they don’t know how to set a schedule and to set an appointment. And so whether it’s in business or life, you have to set that appointment. You cannot circle back. Because if you keep circling back on things, then now you have 18 things you’re circling back on,
and you just need to set a time to get it done, or it will never get done.
I talked the other day to a client who has a web guy who works for him. And the web guy told me, well, I can’t finish this because I’m waiting on GoDaddy to finish whatever they’re doing. And I said, great, to the client’s web guy. What time will you call GoDaddy to follow up? And he says, what? I said, what time will you call them to follow up? And he says, oh, well, I’m just waiting on them.
So the next week, I call the guy, I said, hey, did you call GoDaddy to follow up? He said, no, I did not. I said, is the website migrated? Is it working? He says, I don’t know. He logs on, sure enough, GoDaddy’s waiting on him. You gotta schedule a time to follow.
You gotta schedule a time. What gets scheduled gets done. Hopefully I’m communicating succinctly. That’s power move number one. Power move number two, we’re talking about how do you achieve massive success. Two, you’ve got to have a no-brainer for your business. I don’t care if you’re an architect, you’re a dentist, you’re a lawyer, you’ve got to have a no-brainer.
I’m trying to give you ideas to stimulate the creative thinking here, but Dr. Robert Zellner, that’s drzellner.com, D-R-Z-O-E-L-L-N-E-R. Your first pair of glasses and your first exam is $99. That’s how much it is, first pair, $99. Why would you not do that? And if it turns out people will do it. You know, elephant in the room, our haircut chain. First haircut is a dollar. Why would you not do that? Turns out people will do that. If you don’t have a no-brainer in place, people simply won’t take the action that you want them to take. It’s so important. JT,
if you don’t have a no-brainer in place, if you don’t have one, if you don’t have a no-brainer in place, you’re not ever going to generate enough leads. And it doesn’t matter how great your product or service is, you’re not going to do well if you don’t have leads. Why? Again, somebody out there is stuck on this. Somebody out there, I don’t know who it is, JT. I don’t know. On part two of today’s show, we’re going to share some testimonials today.
So I don’t know who it is. I can’t remember who it is, but there’s somebody back in the day who once said, it doesn’t matter how good you are if you aren’t getting enough leads. You know, I remember a client telling me that. I can’t remember the client’s name. They were saying to me, it doesn’t matter how good you are if you’re not getting enough leads. I was thinking that is so true, you know, and I think it’s really important that we have that mindset. It doesn’t matter how good you are if you’re not getting enough leads. You got to get those leads, JT. Yeah, well, I want to talk to somebody.
Somebody here is fighting us still on no-brainer, and they’re saying, I don’t want to cheapen my brand because they don’t want to do the no-brainer. So they were like, well, if I offer your first pair of glasses for $99, people are going to think we’re cheap, and it’s going to cheapen our brand. Or if I offer the first dog training lesson for $0.50, they’re going to think I’m cheap or I’m cheap on our brand. Or if I offer my first haircut for a dollar, but you have to because you have to keep the people in because it doesn’t matter how good you are, if people
don’t know about you, it doesn’t matter, or if they can’t try what you’re doing, it doesn’t matter. So if you have the best barber in the world, but they don’t know and they’ve never experienced it, then it doesn’t matter.
So you have to be able to get people in with that no-brainer.
Again, you mentioned somebody’s fighting that idea, so I’ve been trying to give people ideas. If you have a retail store, buy one, get one free. I just talked to a guy this morning. He has $250,000 of unsold inventory. So the move is, okay, if you have $250,000 of unsold inventory that you can’t sell, it’s been sitting in your life for three years or five years, tell the customer, hey, if you buy this, you get this thing for free. And you start giving people your free inventory as a way to push the stuff you’re trying to
sell. Or if you buy this, you get this half off. You just gotta have a no-brainer. Buy one, get one free. That’s a great deal. Your first interaction, your first dental exam, a dollar. Your first appointment is a dollar. Your first haircut is a dollar.
We do 50 cents because that’s half of a dollar, but I encourage everybody out there, you gotta have that mindset of what gets scheduled gets done, too. You gotta have a no-brainer. And third idea I wanna hammer, and then I’m done harassing you on today’s show, you got to say no to grow. And there’s things in my schedule and in your schedule that we have to say no to to grow, because you have so many people beating down the door now at MakeYourDogEpic.com wanting you to train their dog, that if somebody has like a wolf of a bonafide, not like a figuredly,
but a bonafide wolf, like a real, like a wolf that’s, you know, a bloodthirsty animal that’s not meant to be domesticated. A wolf. Or if somebody calls and says, I’ve got an orangutan. I have an orangutan and I need to train that. You have to say no to that to grow. You have to say no to grow. And you do that all the time.
So makeyourdogepic.com, that’s where the initial phone consultation is free, as well as that first assessment with the dog that’s free. So you actually go to ongoing training. That’s one thing you do. You go to ongoing training all the time. And the reason why you do that is because you want to have the best trainers in the world, best dog trainers in the world, teach you. You also read books about dog training.
You watch YouTube videos about dog training. You’re always sharpening the sword. You’re always improving the craft. You, my friend, you are like those people that carve like a duck out of wood and you’re never quite done. You’re like the painter. You’re like the Bob Ross of dog training. You’re always wanting to add one more fluffy cloud, puffy cloud. You know what I’m saying?
You are dialed and you love it. You recently went to a training. Maybe you could tell us where you went. Maybe you can’t. You went to a training. Again, if you want to tell us where you went, that’s great. If not, it’s okay. You went to a training somewhere where the trainer had actually once trained for SeaWorld.
He had once trained exotic animals, including an orangutan, and now he’s a legendary dog trainer for big time Hollywood productions and that kind of thing. But he was telling you about the dangers of training an orangutan. And just to clear up, for anybody out there that has a strong desire to train dogs and orangutans, I want to kill that idea, because I’m trying to teach this final principle in a memorable way. You’ve got to say no to Grove. JT, what can you tell us about the recent training you went to and why you shouldn’t
train orangutans and dogs?
Yeah, so there’s a guy that I went and learned from and he trains animals on set for like TV shows, movie shows. He’s done stunt work and he trained an orangutan and that orangutan, he was training his sister and I found out through the story he was telling me that orangutans will randomly challenge you for dominance of their cage or whatever is going on. And you walk in and the orangutan raises its arms and then it’s like, and it’s just going crazy at you. And then if you leave the cage, then you can no longer ever train that orangutan again.
So I don’t know if this is strictly orangutans or all the monkey world. I haven’t trained that many. But if you leave the cage, you’ll never be able to train that orangutan again because now it views itself as better than you. It views itself as dominant over you. It’s the alpha orangutan and it will never take orders from you again. So you have to fight the orangutan. You have to fight an orangutan?
You have to fight the orangutan? Physically fight it? Yes. And so this is probably, we’ll get a call from Peter or something, but it’s not my story. I didn’t do it. It’s years ago. Yeah, years ago. But what happened was he actually had to fight this orangutan and then they trained them to give them a kiss. You know if you see these people who go travel, they have these orangutans to sit next to them. They pull them in for a kiss and the orangutan kisses him on the cheek and then they get a picture and they just do that all day. So they were training the orangutan to do that for a movie and so after they get done
fighting he says, give me a kiss. And the orangutan leans in, kisses him on the cheek and then they were good for like four months.
And then it happened again and he doesn’t train monkeys anymore. Every time I hear that story, it’s unbelievable to me that it actually happened. Again, if you have an orangutan, please don’t call. Please don’t call. But if you have a dog, and you have a Tulsa dog, specifically a Tulsa dog, Oklahoma City dog, an Edmond dog, if you’re looking for Edmond, Oklahoma dog training, a Broken Arrow dog training, a Tulsa dog training, Jinx dog training, if you’re looking for any of these regional areas, Glenpool dog training, that’s what you do at make your dog epic calm make your dog epic calm and in conclusion folks
I’m part two of today’s show I will share another client success story a powerful powerful story where we’re going to talk about the no-brainer Search engine optimization building checklists and systems, but hopefully these three principles really sink in principle number one What gets scheduled gets done? Principle number two you got to have a no brainer. And principle number three, you have to say no to grow. You just, you gotta say no to grow. Because if you don’t say no to grow,
you’re gonna end up training an orangutan, fighting for your life, and not making money. And again, if you get off the orangutan thing, you end up in a meeting that’s stupid. You end up in a chamber of commerce event that doesn’t make any sense. You end up going on a trip you don’t wanna go to. You end up in a endless Zoom call
and a series of conference calls that don’t make any sense. And that’s not where you want to be. If you want to thrive, you want to move beyond surviving, that’s how you do it. My name is Clay Clark. That’s J.T. Lawson. J.T. Lawson is also the author of a book, a book about how he was mentored by a millionaire and basically the path and the process of going from violently or aggressively or highly motivatedly with a lot of energy going in a circle and then learning how to gain traction. That book is called What I Learned from My Millionaire Mentor. You can pick up a copy of that book today at JTLawson.com.
Again, if you’re out there today and you’re taking massive action but now you’re looking to gain traction, go to JTLawson.com. JTLawson.com and pick up a copy of the new book, What I Learned from My Millionaire Mentor and how this knowledge can launch anyone on a path to making millions. And without any further ado, JT, a lot of people listen to these shows kind of on like repeat. They listen to them like it automatically loops into the next show. Oh yeah.
So for anybody out there listening today, folks, we’ll probably talk to you in five minutes. Well, Thrive Nation, on part one of today’s show, we did a deep dive into this idea of why you always have to schedule an appointment. You’ve got to work via appointment. If you don’t work via appointment, things won’t get done because what gets scheduled gets done. Two, you’ve got to have a no-brainer. You got to have a no-brainer for your business. If your business does not have
a no-brainer, that is something my brain cannot understand. You have to have an offer so hot that people cannot resist it. And third, you’ve got to say no to grow. And so we’re joined here, JT, we’re joined here with the founder of windowninjas.com, longtime client, Gabe Salinas. Welcome onto the Thrive Time Show. How are you, sir?
I’m well, Clay. Thanks for asking. Hope you’re good, too.
I’m doing great, brother. Now I’m going to tap into your wisdom here about this idea of the no-brainer, windowninjas.com. Can you tell us what is your no-brainer at windowninjas.com?
And I’ll pull up your website so everyone can look at it. Well, our no-brainer is schedule two or more services and receive 10% off your total invoice.
Okay. So this is your no-brainer right here. This is the website. You’ve also got highest rated and most reviewed cleaning experts here. When you have, you have a call center, JT, you have a call center with your business. Phone rings, you have a call center with your business, Gabe. When the phone rings, Gabe, what are the most commonly asked questions that people have when they
call? People are concerned about how far out we’re books. Do they want to know how fast we can get to their particular project? Second question would be price. That is always a concern of somebody’s. And then the third most asked question is what exactly is entailed in the service itself?
And that’s why you have a script. And for everybody out there, JT, your team has a script. Gabe, your team has a script. JT, what are the most commonly asked questions that your team gets asked?
They want to know if you work with their dog. So we do make your dog epic.com and they want to know if we work with their specific breed of dog. They want to know how soon we can do it and they want to know price and that’s the big three. They just want to know
- It’s almost every time it’s the same question. Yep. So if you didn’t have a script, what
would happen JT? People would say outrageous things and just start making things up. And
just JT, you probably heard me 40 minutes ago just sort of not ripping to somebody but push them pretty intensely. Yeah. For following the script but without enthusiasm.
Oh, with zero enthusiasm.
So I just want to encourage everybody, if you have a script, you still have to mentor and coach and hold your team accountable, which is why I recommend installing ClarityVoice.com for call recording. However, you, Gabe, you already have ClarityVoice installed. You already have a call recording system and set up. You already have the scripts and that’s why you’re on the verge of franchising. That’s why you’re franchising.
That’s why you’re doing the franchising. And that’s why you’ve… How many locations do you have now?
We’re currently operating 11 locations throughout four states.
So again, folks, if you do not have call recording in place, heaven help you. If you don’t have a no-brainer, heaven help you. Now once you do have an appointment, I’m going to ask you and JT the same question. Why do you at windowninjas.com work via appointment and why does your competition insist on not doing it? An example JT, my wife, we moved into our house a few years back, I’ll never forget it, we’re moving into the house and the cable people, the utility people, they tell my wife we should be there around Tuesday. We’ll try to be there around Wednesday. So my wife, we have kids, they’re in activities, ballet, dance, cheerleading, drum lessons. And so my wife is living in a suspended sort of a terror of like, will they call now?
I don’t know. You got to answer any phone, any call that comes in because it could be them. And so she would say stuff like, well, I can’t commit to going there because the cable people might call. I can’t commit to being there. There’s like a two weeks of our life where she could not do anything because the cable, water, electricity people might come by. So I want to ask you this scenario here.
Why do, Gabe, why do people who are not windowninjas.com, why do, why does all of your competitors, almost all of your competition, why do they insist on not setting appointments and saying jackassery, like, well, we’ll try to come by around Tuesday?
Well, Clay, I talk about that a lot.
I mean, that’s the difference between a wow experience and an average and ordinary experience. There’s so many people out there that run businesses that should not be running businesses because they’re just simply average and ordinary. They don’t value others’ time. They don’t value their time, and therefore they can’t schedule an appointment at a specific time because they are wandering around in this wandering doom loop of just idiocracy because they just don’t value somebody else’s time.
JG, why do you think it is? Why does almost every dog trainer, and again, I’ve worked with multiple dog training companies to help them scale, and every time that I sit down and work with a dog trainer, or a window cleaner, a carpet cleaner, any type of service business, or product business, or business to business, or any lawyer, accountant, they all insist by default
on not sitting appointments. I know attorneys that’ll tell people, yeah, I’ll try to call you around noon. I’m sure you’ve never seen an attorney that’s told you, I’ll try to call you tomorrow around noon. I’ve never, ever, ever had that.
Seriously, you’ve experienced that? I have experienced that a lot actually with attorneys. And then also with dog trainers. I mean, I think just not even specifically dog trainers, but just humans don’t understand how calendars work for the most part. Most humans cannot stick to a calendar. And then they use the out of saying, well, I didn’t, they want to give themselves an out in case they feel bad
or they feel sick or whatever. And then they can take that nap or they can go hang out with that friend. And then they can say, oh, well, I said I’d be there by this time.
I tried some point.
Yeah.
I feel like that’s a big reason.
I have to beat that out of my children. Figuratively speaking, because they all go to school and at school, that’s just Jack Asery is taught to them. And I’m going, stop telling me you’re going to try to come here by 7am. Stop trying to say you’ll try to be here by noon. Just set an appointment. Now, just as an example, folks, you could look at my schedule and you can say, I don’t like your schedule. You can say that I work too much, I’m too scheduled, I’m too rigorous,
whatever that is you’re saying. But this is my schedule today. You know, this is my schedule and this is what I’m going to do. You know why I’m going to do it? Because it’s in my schedule. Yep. You know, and I’m not going to mention who today, but we had somebody today I was doing an interview with and the concept of the interview is I told the person, I would like to interview you for a 30 minute interview, maximum 30 minutes. An hour and eight minutes into the 30 minute interview, guy’s still rolling. And I love the guy, but that’s the kind of jackassery that makes poverty happen.
You’ve got to block out time. There’s also the jackassery of ask holes. So people who ask for advice, so I wrote a book, What I Learned From My Mentor, and they asked me to be on their show, and I did an interview, and I’m telling them the steps that have helped me learn and grow, and that I know what all successful people do.
And they’re like arguing with me on why your to-do list should be on an app, and why, and I write mine down, and they’re saying it should be on an app, or they’re saying my website sucks, or they’re trying to deflect what I’m saying back on to me and they just can’t take that accountability. It’s called not
coachability and again that website for your new book to JT is JT Lawson dot com what I learned from my millionaire mentor that’s JT Lawson dot com for everybody that wants to check it out. So I want to ask you so you got you got to have a no-brainer got it yeah great we got to work via appointment got it okay third you got to say no to grow there’s people that I’m sure that call you Gabe all the time at window ninjas dot com and they say things like you know I own a boat and I wanted to see if you guys could come out into the ocean and clean the hole of my boat and you’re like I love I love that I love you’re in Myrtle Beach we are too
I love that but we do windows gutters pressure washing dryer vent chimney sweep and they go you know I have a dog and I want to see if you could clean my dog while you’re at it clean my dog and my house and my car. I’m sure you’ve never been asked that before, Gabe. They say, well, while you’re here, could you go ahead and clean my car and my dog? Is there any way you guys could pull some weeds out front while you’re here? I mean, since you’re here, could you go ahead and replace my windows? I’m sure you’ve never had that kind of question
before, Gabe. Gabe, why do you have to say no to grow? Oh, you got to stick to what you know. Otherwise, you’re not going to grow. I mean, it’s pretty simple, right? So yeah, we have people all the time that ask us if we can, yeah, hey, do you spray weeds? Can you, can you replace that window for me? We do get that a lot. You know, there’s all kinds of, can you fix my HVAC system? My air ain’t blowing, so I need, can you fix it for me?
And you’ve got to be able to say no and focus on the things that you know if you want to grow. And so, our core business is window cleaning, pressure washing, and gutter cleaning, and we do that well. We don’t install gutters, right? You don’t install the gutters. No, we don’t install. If somebody else has to install the gutters, somebody has to make the gutter, they have to put that gutter up on the house, and lo and behold, after a few months, the trees
are going to have their leaves drop and all that debris is going to get inside those gutters that look nice and shiny and were all freshly put up six months ago, but the gutter guy who actually installed them isn’t coming out to clean the gutters, but we are. And so he knows what his wheelhouse is, and we know what our wheelhouse is, and you know what? He’s successful and I’m successful
because we stay in our lane.
I didn’t mean to cut you off and kind of cut out here for a minute. I want to ask you and JT the same question. It’s easier said than done to do that. And I remember just yesterday, JT, there was a guy, I was trying to explain to him, and I’ve told this guy multiple times, I do free 13-point assessments when people go to Thrivetimeshow.com. I do free 13-point assessments.
It’s great, but I only work with 160 clients, and one of the things I don’t do is I don’t help people raise money. I’m not a money-raiser guy. And the guy says, Clay, I want to hire you, but I want to see if I can hire you to help me raise money, then I’ll be able to hire you. And I’m going, no. And you heard me tell the guy no probably four times in a row. Oh, yeah.
And he’s like, well, why am I not a good fit? I’m like, you’re not a good fit because I don’t do things like what you’re trying to. I don’t help people raise millions of dollars before they get a profitable business and then before they call me. That’s not what I do. I work with real business owners that have a real business that they need to help grow. I work with people like Gabe Salinas of Window Ninjas. When Gabe reached out to me, he already had a business.
He just needed help scaling it. I don’t work with people that don’t have customers that are looking for the idea of raising millions of dollars to sell an unproven oddity to the world. An unproven oddity. What am I saying? This guy was trying to sell an unproven oddity to the world. And so I say no to GROW. I know JT, you do the same thing at makeyourdogepic.com. There’s certain, like you don’t train a wolf. Why don’t you train a wolf? We don’t train a wolf because they’re not domesticated enough. I mean, I have trained part wolves, but you have to, like I’m not training somebody’s dog to walk on both feet.
I’m not training to walk on two feet. I’m not training a dog to sit pretty. We’re not doing the trick stuff because that’s not in our wheelhouse and that stuff takes longer. So we’re not doing that stuff. Also, as in business and life, you have to say no to grow. So I’ve seen you do it, Clay.
I mean, people have started asking me now that I’ve started becoming more successful, they ask you to hang out or they ask you to go do the lunch, they want to do the lunch. They want to do the lunch. Or they want to do the dinner, or you have an employee who right before you’re about to go on an interview is saying, hey, can we talk?
And the answer is no, because I have this, but here’s this time or whatever, or you just
say no.
Folks, what gets scheduled gets done. So I’m encouraging everybody here to schedule an appointment with yourself to do this today if this is of interest to you. WindowNinjas.com is a brand that is growing. And in the final 60 seconds, Gabe, I’d like for you to share with us about the license opportunity because you’re now allowing people that want to own their own business an opportunity to buy a Window Ninjas license. So in the final 60 seconds, what does it cost and who’s a good fit for a WindowNinjas.com
license?
Well, yeah, we are definitely growing. Like I said, we’ve got 11 locations throughout four states, and we’re in one of the fastest growing industries in the country right now. It’s a billion-dollar industry, and it’s completely growing, just leaps and bounds. A good fit for somebody who would be interested in a Window Ninjas license is somebody who wants some time, freedom, and financial freedom, of course. But they want a proven system, and they want to generate anywhere from 20% to 30% profit. And like I said, they want to live the life that they dream about living, and they want to do it through a business platform and our business platform is a proven model. It works, it’s successful, we have a call
center here in our office, in our corporate office in Wilmington, North Carolina, so that makes it easier on the licensees because they don’t have to have a brick-and-mortar building and they don’t have to answer all of those crazy calls when customers want us to install gutters as opposed to cleaning gutters. So we facilitate their needs in a multitude of ways which create success for them as well as us over here at Window Ninjas. So, anybody that’s interested in owning Window Ninjas should definitely reach out to us, hop on our website,
take a look around, give me a call, 833-NINJAS1, and we’d be happy to facilitate their needs.
Gabe Salinas, thank you for your time today, sir. We really do appreciate you. And again, folks, if you’re looking to buy a license, go to windowninjas.com, and to learn more about JT Lawson and his new book, you can go to jtlawson.com, jtlawson.com. Thanks again, sir, we’ll talk to you next week. Do you need to have your dog professionally trained? Do you need your dog to stop barking at the neighbors?
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