Episode #69 – Tulsa Dog Training | How to Effectively Manage a Dog Training Business

 

Transcript

 

Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you. And they have a lot of time on their hands.

They started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zillner.

Two men.

Eight kids, co-created by 2 different women. 13 multi-million dollar businesses.

We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here.

We started from the bottom, and now we’re at the top. Teaching you the systems to give what we got. Colton Dixon’s on the hooks. I break down the books. He’s bringing some wisdom and the good looks. As the father of five, that’s why I’m alive, so if you see my wife in camps, please tell them hi.

It’s the C and T upon your radio, and now 3, 2, 1, here we go!

We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Yes, yes, yes, and yes!

On today’s show, Thrive Nation, we are talking about this idea of core, repeatable, actionable processes. Now, specifically, we are going to focus about core repeatable actionable processes while thinking about growing a law firm and thinking about growing a dog training business. Those are going to be the two examples I’m going to focus on as a law firm and a dog training business. Got it. Now, James, you’ve worked in this office for about a year. Yes, sir. And your desk is how close to mine? It almost touches.

Okay, so this is what I do every single day. I have a core, repeatable, actionable process. Now there’s things I have to do. There’s many other details, but just the main four things, and I’ll put it on the show notes so everybody can follow along if you want. But if you’re listening today, you’ve got to figure out your core four.

Core, repeatable, actionable processes. Now maybe you have core five, maybe you have 10. I say you gotta figure out your core four. Now if you have 10 action items you have to do every day, that’s fine. But I’ve just said, you got to focus on today just the core four. Okay? So if you are growing a law firm, if you are growing a law firm or if you are growing a dog training business, each business is different, but let’s talk about the core four items you

need to do. If you want to grow a law firm, every day, JT, if you have a law firm, you have to do a daily huddle. You have to, every day, every day, you have to lead a daily huddle. Now, I don’t know why somebody listening to today’s show would listen to this show and would see the massive success of the clients that you’re going to see. I’m talking specifically, folks, about real clients we’ve helped to grow. You can see all their success stories at Thrivetimeshow.com.

You click on the testimonials button that’s right there. And I don’t know why anybody, our listeners would never do this. I don’t know why someone would listen to this show and then not actually implement what we’re teaching. But I’m just going to focus on the core four. The daily huddle. I’ve worked with a couple law firms, many of which I’ve worked, I’ve worked with a couple law firms for years and years and years.

The ones that are successful, they do the daily huddle. Can you explain, JT, why do we have to do a daily huddle in our office, and why do all of our clients have to do a daily huddle, whether you’re a dog trainer, or a lawyer, a marketing firm, a home remodeling company, all the things I’m involved in, why do we have to do a daily huddle? Well, there’s multiple reasons. I mean, one is without a mission, people perish. So you have to keep the people on track and knowing where we’re headed, or else you’re

all, it’s like you’re in a rowboat, but no one really knows where we’re going. So two people are steering right, two people are steering left, so it’s always keeping people on the same track. It’s also because people will respect what you inspect, so it gives you a chance to follow up every single morning on certain things. People don’t know when I record these shows, so the date that I put out the show doesn’t correspond necessarily with the day that I recorded it and all that, but I just want to get this thought.

James, yesterday a young lady came into my office and she says, I just don’t understand why I don’t ever get promoted.

Now I can say these things because A,

my staff knows I talk about these things on the show. It’s like being in this office is like being a part of a comedy routine. Yeah, it’s like being on the set of Seinfeld. It’s gonna happen. But this staff member, I just wanna know how I’m never gonna get promoted. I said dependability is my favorite ability.

I said that yesterday at about 4 o’clock. It is now today about 4 o’clock. Now today, I just had this conversation with the person. Is the person here today? No, no, no. They’re not here today. You know why they’re not here today? Because every week they’re not here, if they have a 40 hour work week, they’re scheduled

for Monday, Tuesday, Wednesday, Thursday, Friday, they’re going to find a way to miss

one of those days every week.

Guaranteed.

And then they’re going to come in with eyelash extensions, it’s going to happen, and new nails, it’s going to happen, it’s going to happen. And they’re going to come in and go, I just feel like I’m not getting ahead, like I’m not saving any money. And I will say, what happened yesterday? And they will say, I just, I don’t know, I just got, I just, I didn’t feel good. Eyelash extensions, I don’t know how long they take. New nails, don’t know how long that takes.

But the daily huddle, JT, is what has to happen every single day. It has to happen. It has to happen every single day. So you have to hold people accountable and you have to like here in the office it’s kind of motivating. Like I like the daily huddles. I like our we have a coaches meeting. I like those and you’ll find that certain people like the daily huddles and certain people don’t. Just like you’ll find that certain people like being held accountable and certain people don’t. So those are things where you’ll notice those in daily huddles.

So, the people who complain about the daily huddles probably aren’t A players. People who like the daily huddles probably are A players. That’s how it works.

Can we go over the things you have to do at the daily huddle? Yeah.

You go over what you have to do today and you follow up on what was supposed to happen yesterday, right? Then you look people in their eyes and you see if you can take a glimpse into their soul. Because if somebody is not going to show up tomorrow, I can look at their eyes and see it today. And that’s what I was talking to Devin about yesterday. I was like, if we’ve got a problem today, that person can’t leave the office with that issue unresolved. Because I pick up on the flow, on the funk, in the meeting, in the huddle. Now the huddle is only like a 10-minute thing.

But whether you’re a law firm, now let’s talk about it. If you’re going to grow a law firm or a dog training business, okay? The law firm I work with, I mean, it’s different items, but could you imagine, James, again, I’m not saying that you work with law firms, I’m just saying that I do, could you imagine the kind of things they go over in their daily huddle? It should be five minutes. Right. They meet with customers face-to-face in their office.

What kind of things do they go over? I guess what the cases are, right? Keep going. Come on, come on.

Come on, get creative, man.

What the other side case could be so that they could counter that.

No, no. So you’re getting into that strategic stuff. I’m talking about the dumb stuff that has to be gone over every day.

You’re thinking too hard.

How many leads are there?

There you go.

And who’s doing the calls?

Who’s making the sales?

And was the coffee made yesterday?

They have customers that come in. Right. Have we made coffee this morning?

Are the bathrooms clean? The basic stuff. It’s the basic, JT, it’s the basic stuff. Yeah, yeah, I mean, it’s like, hey, did this get done yesterday? Yes, no. Hey, this is what has to get done today. If this doesn’t get done yesterday, well now it has to get done today and you give a deadline.

Another big thing with the daily huddle is you’re seeing who shows up on time. There it is. Because people will start to drift or people will start showing up late. So a good sign that people are about to quit or there’s something like that is somebody who’s normally on time, now two days in a row that showed up late Another move is to the whole like I’m not gonna time my title move I’m not gonna tie it. Yeah, it’s gonna be just barely on I’m gonna get it as late as possible I’m gonna yawn in meetings. I’m gonna look sort of just despondent. Yeah, I’m gonna make side comments

I’m gonna roll my eyes. I’m gonna daily huddle got to figure it out. Okay, so whether you have a dog training business or a law firm, you have to do this. You only don’t need to have a daily huddle in the days where you’re like, I just want to have a crappy day. I just want my day to suck. Those are the days where you say, I don’t need to do a huddle. You know why? Because I want today to suck. Give me my space, man.

I want this to suck. Treat me like an astronaut and give me my space, man. Treat me like an astronaut. Give me my space, man. I want today to suck. I want to get out there. It’s like I work for Kirby and I’m selling vacuums. I want it to suck.

You’re like, what now? Make like an astronaut. Give me my space, man. I want this day to suck like a vacuum. That’s the only days you don’t do a huddle. I’m being serious. Every day. Second core thing you have to do.

You have got to wow your customers. You might call it over-deliver. Napoleon Hill says over-deliver. So let’s switch gears. Go to the dog business. Actually, I have number two. This is for the dog business. So if you’re looking for a Tulsa dog trainer, this is the secret sauce.

If you go to MakeYourDogEpic.com, this is the secret. Don’t share it with anybody. Your first lesson is 50 cents. The first lesson is 50 cents. How do you guys make any money? Well, hopefully the second lesson is not 50 cents too. Then we’ll beat any competitor’s price. So no matter what package you decide to go with, we’re going to beat any competitor’s

price off a similar service. Third, it’s a money back guarantee. Fourth, it’s the fastest turnaround. Five, we offer a chance to win a Hawaiian vacation when you hire Make Your Dog Epic to train your Tulsa dog. Talk about Tulsa dog training service. That’s one right there that wows. But you’ve got to have a wow moment.

We have put the wow moment into the Make Your Dog Epic training experience, and it would require significant work to jack it up Yeah, I mean there’s tons of we’ve Flooded it with Wow’s so that first lesson is 50 cents And that way we can get in front of the client and tell them all the things we’re gonna do so now first lessons 50 Cents that’s a Wow one. We’re the highest rated and most reviewed. That’s a Wow then we Then we get obedience but never at the expense of the dog’s personality, which is a wow in

the dog training business. Then we have the fastest turnaround time. That’s another wow. Yep. Then we also, our system is fully transferable to people. So because we get the dog to listen to us, but not every single person in the family is pretty pointless. There it is.

Then on top of that, we’ll beat any competitor’s price. It’s a wow. On top of that, we have a money back guarantee. So we’ll never blame you. We always blame ourselves. On top of that, you also get group class forever. So for the rest of the dog’s life, you get free classes for life. And then on top of that, you also are entered in for a chance to win a trip to Hawaii. It couldn’t be a hotter deal, but there’s got to be a wow. Now, let me, James, let me

take you back to the DJ business. Are you ready for the DJ business?

I’m ready.

Okay. I know your listeners can’t see it, but if you’ll type in 8900 South Lynn Lane, Broken Air, Oklahoma. You can verify that this story was in fact a real story. You can’t see it because it’s an audio only show today, but you can see it if you Google it. So I used to have an office at 8900, okay, and 8900 South Lynn Lane. Now, I remember when I bought it. It’s in Broken Air, Oklahoma, 8900 South Lynn Lane, look it up. And I bought it, and I remember that other people who are not me, I never had these thoughts.

They were like, oh my gosh, why did you buy such a big house? I did it because I wanted to have a wow moment when the bride and groom drove up to the property. I wanted them to be wowed. I wanted them to go, wow, these guys must be doing something right. And then when you walk in, you walk in, this was the entryway, you walk in, when you walked in, I put a gourmet coffee bar. Not like the whack stuff, whack, that’s the technical term, whack. Not the weak sauce boss stuff.

James, I’m talking about the gourmet cinnamon stir stick crap.

Oh yeah.

You know, it’s like the shaved chocolate chip things, the whipped cream.

Yeah, it’s almost like a Starbucks in the house. It’s like a Star, exactly. Exactly. So the rules I have, they’re very simple rules, I went over it every day, but when the bride knocks on the door for the meeting or the groom, whatever, we would do one appointment about every half hour. We were supposed to greet them with a smile

and say their name with enthusiasm. So it’s like, Amanda, great to see you, come on in, right? Right. Or Sarah, incredible to see you, how are you? We’re so excited for you. So you’re already like, they’re wowed, right? Then the guy who greets them says, hey, we’ve got a gourmet coffee bar.

If you want to help yourself, it’s all set up here for you. And then I’m going to go grab your file and I’ll bring the guys back. So then that guy grabs the sales guy, sales guy comes down, okay. And that wow, every time it started with a wow. Then the bride sits down. This is some profound crap.

Hopefully somebody named JT and other people could see the idea because this is some profound crap. This is good. This is good. So the bride sits down. Now the bride’s facing me, but behind me, so the bride’s facing me, but behind me, so I’m facing the bride, I have every award I’ve got up. Like Oklahoma’s highest rated DJ, Oklahoma’s most reviewed DJ, the 40 under 40 award from

Oklahoma Magazine, Entrepreneur of the Year 2002, Entrepreneur 2007, USSBA Entrepreneur of the Year. I got photos with celebrities. I want them to know that I’ve DJed for Chuck Norris. I want them to know I’ve DJed for Kevin Garnett. I want them to know we’ve DJed for the Minnesota Vikings Cheerleaders. They need to know that we’ve DJed for the Bank of America. And I don’t even say it, because the photos are behind me. The framed stuff.

So this is what I do. This is a little game I play. I go, hey, I got your beverage here. You got y’all set up here. I’m gonna go, I apologize to do a quick hit and run. I’m gonna go just for a second. And I want to have something awesome I want to show you.

I see what you’re doing.

But I scripted though. So it’s not like it’s random. It’s just like, so the guy knocks, the bride knocks on the door. We say, Amanda, great to see you. How are you? Great. We have a gourmet coffee bar.

If you want to grab a seat, the owner of the company is going to come on down. He wants to meet you. So the bride’s always excited that I’m meeting her for the first time. I try to book most of the deals, 4,000 a year by the way. So I come downstairs, greet the bride, a lot of enthusiasm, and I say, hey, do you guys want to grab a seat for a second? I’ll be right back, I got something for you.

I come back, it’s not like it’s a very expensive thing, it’s not expensive, the Godiva nice chocolate box thing. It’s like, here you go, consider this a little wedding gift. Just if the meeting goes bad, at least you have something that tastes good. I’m out like seven bucks. But what did they do? Because you could listen when you walked out the hallway, you could hear, you could hear, you know, you could hear, I could hear, we could all hear what the bride and the mom

and we’re saying, because it’s always the bride, the mom and the fiance. When we walk out and the bride thinks she can’t hear me or I can’t hear her. She thinks I can’t hear it because I’m out. I’m out of the room. What do you think they’re saying to each other?

These guys are so awesome. I love this. They even gave us chocolate. I’m ready to book right now.

But even before that, when you leave the room to go get it, they’re looking at the wall. So they see all of the awards and everything, and that’s a way to give yourself, talk about

yourself without even doing it. I’m trying to teach somebody something, primarily people named JT. So I’m trying to communicate this idea. So Winters and King, Law Firm I’ve worked with for years, wintersking.com. You know what, folks? I love Winters King, you love Winters King, we all love Winters King. People say to me, Clay, do you get paid to pitch them? Folks, listen, I’ve asked them so many times to pay me for referrals, and they won’t do

it, because they’re not allowed to with the whole legal thing. So I’m going, what?

You can’t pay me?

What?

It’s like you’re a law firm, and they are a law firm. But they work with Craig Rochelle, like him or not, T.D. Jakes, like him or not. They’ve been working with him for a long time, so previous to now, before we all know what we know about the world now. But they’re the biggest Christian authors out there. I mean, Joel Osteen, T.D. Jakes, Joyce Meyer.

And I said, guys, guys, guys! You got to put out on the wall? Like the plaque that says, you know, official legal firm of choice for the number one Christian best-selling author of all time. That’s probably a detail people should know on the wall. Get the photo of you and Joel Osteen on the wall. Get the photo of you and TD Jakes up on the wall. Get the photo of you and Joyce Meyer up on the wall. Get the photo of all those people and if they ever fall from

grace, take them off the wall, but put them on the wall. So when people walk into the lobby at Winter’s King, they go, would you like a coffee? Yeah. Okay. Yeah. And hey, real quick, while you’re waiting, I’ll get you a coffee. I’ll be right back. And you’re looking and you’re like, I’m at the peak of the city plex tower. I have an unbelievable view of down, have you been there in their office before? No, I haven’t been there. Oh, it’s sick. You go up there and you’re like, dude, I’m like the highest I can be on the tower. I think they’re on like the 40th floor or something. Really? And they got an incredible view and it’s looking out over Tulsa. And you just, you, you go in there and it instills confidence because you’re like, man, this place has to be doing something right. We got to get updated photos of this place.

You go in, this is not doing it, I’ve got to tell Andrew, this has to change. So you go in there and you’re just so wowed by the view because you have a view of all of Tulsa. Most people haven’t seen Tulsa from 60 floors in the air. So you’re seeing all of Tulsa, you’ve got a coffee, there are awards everywhere and it’s like official law firm of choice of, and it’s just insert the name of the best selling author. It’s just boom, boom, boom. And if you’re a guy thinking about

hiring an attorney for your dog business, your plumbing business, for your dentistry, what are you thinking? It’s like, wow, they’re doing it for these guys. Obviously they can represent me. James, and now let me make sure I’m doing some good teaching here. I’m gonna, because you, you are a good student, but I might be doing some bad teaching here. Let me do an example where we’re gonna grow a dental practice. So if you were going to grow a dental practice, I hope somebody gets this idea, how often would you do the Daily Huddle?

Every day. There it is. That’s what you call it, daily.

Okay, so you do the Daily Huddle. People say, why are you always yelling? Because I just don’t think people sometimes get it. I think people are passively listening. People tell me all the time, they say, you know the shows where you’re freaking out? That’s the ones I get. I’m like, sure.

So I can’t just be calm right now?

No, I’ve got to freak out. Okay, so growing a dental practice, so you have the daily huddle. So I’m working with a dentist in South Tulsa years ago. I said, dentist man, you’ve got to have a daily huddle. You’ve got to go over where your lead’s called, is your bathroom clean, the checklist, the boring stuff. Second step, I said, bro town, you have got to wow people. You’ve got to have a wow.

Now here’s the deal. Homeboy had done teeth for celebrities. Is that important to know if you’re looking for a dentist?

Oh, of course it is.

So what do you think I told him to do? I said behind the front desk, put up a picture of the celebrity’s mouth on the wall. Yes. And then you say, I have a brochure that says, are you interested in veneers or cosmetic dental work? Let us know for as little as $99 a month. We can help you with it. And guess what happened?

His phone started ringing. Unbelievable. So the people, the people in the lobby, they’re in the lobby, James. They’re in the lobby.

They start to say what?

I want veneers now.

They walk up to the front desk lady going, hey, I didn’t know that you did that person’s dental work.

I didn’t know you’d done that celebrity’s dental work. How much does that cost?

And they go, oh, it’s just, we do care credit and for as little as $99 a month, we just

finance it.

And they go, really?

Yeah, yeah. It’s hot.

But it’s the wow.

But if you don’t have the wow, what happens?

People get bored and they just walk out.

You gotta have a wow. And I think, I don’t think people think about the wow. Because once you have the wow, the whole relationship is a win. Yeah, and once you have the wow, also it makes you not have to do the super advanced, crazy technique sales move at the end. Because the goal is that they’re so wowed by the time you get to that point, by the time you bring up price, that they’re like, I don’t care. Let’s just do it.

You know? That’s a great place.

That’s the goal of wowing people.

You gotta have the wow. And I just think people, these are basic moves. Now there’s a lot of other things. I’m just trying to teach you the core four that every business needs to have. This is like, if you’re a basketball player, free throws, layups, those are just basic moves here. So once you have the daily huddle, then you’ve got the wow moment. You’ve got the wow. But after you have the wow, you’ve got to gather objective reviews.

It just has to happen. You have to gather objective reviews. You have to gather, and let’s go back into the Tulsa dog training focus areas out here. You have to gather objective reviews, objective Google and video reviews, or whatever is relevant in your industry, from your real customers. Now, you think about this for a second. You know, if you’re a doctor, WebMD is a big place. WebMD.

If you’re a real estate agent, maybe Zillow. If you’re a bridal business, it’s WeddingWire.

But you got to get reviews!

JT!

Why?

Because people look at reviews before they buy things. So they want to know what other people are saying. It’s the same thing as putting it up on the wall with the award saying you’re the best this or the best that. But now there’s other people saying it. So, you’re seeing the other people have used you. It validates everything you’re doing. Because you can say, talk about yourself the whole time, but if you have one Google review

and people can’t see the other people have used you, it doesn’t help. So, they’re not going to want to do it. And I find that, again, businesses that are willing to have the daily huddle, and on part 2 of today’s show we’ll talk about some of them, but businesses that are willing to have the daily huddle, they have rocket ship growth. Yeah. But the people that want to communicate via email, James, why doesn’t that work?

Because everyone hates communicating via email.

I mean, think about this. The business owners, they’re like, we’re going to start using Slack. We’re gonna start communicating via an online, you know how it gets, JT, you see it. And business owners, they start to have a little success because of the basic stuff. Then they start to say, well, I’m gonna delegate. I’m not gonna do the meetings myself.

I’m gonna have my assistant do it. And we all get on the phone with the assistant. She’s, and I’ll tell you what, I’ve had the assistant. I’ll pick on the females, then I’ll pick on the males next. We’ll go females first. As soon as the assistant gets promoted, she starts wearing high heels with jeans. It’s going to happen. Immediately she shows up with eyelash extensions every time.

And every time she starts saying things that are patronizing at all times. And it could be like the spouse that just got promoted to be the boss. That’s it off. That’s a very common move. Or it could be reversed with the man. But I’ll just say how it works. They go, okay, so what we’re going to do now, and I’m not saying that we’re not doing things right, but what we’re gonna do now is we’re gonna just change it up and we’re gonna focus

more right now on, and they’re gonna focus on everything that doesn’t work. It’s like an immediate, so what happens is, as soon as there’s a little bit of success, most business owners are like, wow, since this is working, I’m gonna, and all of a sudden the new person now starts, I’m gonna be the new executive vice president of regional marketing development and I’m going to be working directly. And they start to do that and there starts to be a bureaucracy. Now there’s more meetings.

Have you seen this?

Instead of a daily huddle, there’s more meetings. Well, and I’ve seen it also. So you’re going to have these employees. They weren’t with you when you were growing the business. There it is. So they did not see what worked. So they get there and they just came out of college or they’ve come from these other places. And their whole life is social media so they’re scrolling

so they think that’s how everyone is successful is by having social media. You gotta have it. So then they come up with new, I’m gonna talk bad about myself for a second. Yeah sure, go for it. So I used to work for one of your clients, ScoredBball.com. And you helped them grow and do phenomenal. I was like we definitely need a social media and we definitely need to be posting all the time right and I did

dumb things like we need to have a shoe of the week this is a real thing that I did. Did you do a shoe of the week? Yeah I don’t know if you know this. No I’ve told you about it. I won’t make eye contact with you. Don’t think less of me I’m I’ve changed. I couldn’t think less. I’ve been reformed. I’ve already started off so bad. But yeah I would do things like shoe of the week. So I would, and then I’m doing this instead of getting Google reviews, right? So I’m pulling kids to the side. I’m like, dude, you have six shoes.

Let me take a picture of your shoe so I can spend 30 minutes creating a filter, doing a thing, putting the words over it, creating a shoe of the week. Because I was like, all these other influencers online, they have shoes of the week. They have these other things, they have whatever, and I’m wasting so much time instead of doing the things that matter, like calling other gyms, calling schools, hopping on cold calls, dropping off things at schools, doing these things, calling past times. Your business, just to give a little context, that business, Score Basketball, did basketball training for kids who wanted to improve their basketball skills.

So 90% of moms, they’re going to go on Google and type in Tulsa basketball lessons and whoever comes up top, they’re going to at least fill out the form. They’re going to go to the website. They’re going to read reviews, watch the video reviews, and that’s the process. Now putting out examples of you guys training kids on Instagram, Facebook, Twitter, TikTok, that doesn’t hurt, but it doesn’t generate leads because the people that are going on TikTok and Instagram, they’re not the ones that are looking to do the training. Like when my wife this week, my wife was, we were in the car with Kang, Kang? Kang Kong, you know Kang Kong?

I told you about Kang? I know Kang. First name Kang, last name Kong. Oh yes, yeah, yeah. So I’m in the car with Kang and my wife says, well Kang, what did you do? How did you acquire said success? Kang Kong says, I have a, it’s a martial arts training. I wish I could say it, how he did it without sounding, I don’t want people to be offended by how I’m saying it. It’s just real. So I have to go, I have to give you a real impersonation. Ken Kong’s probably listening right now. I want Ken Kong to hear this, but he’s like, I teach martial arts.

I teach discipline. And my wife’s like, you teach discipline? Discipline! In martial arts, I teach Chi Chi Rodriguez, PGA great. My wife’s like, you teach PGA? PGA great! Chi Chi Rodriguez. I teach him how to

discipline and She’s like this physical discipline many men and women need discipline and he’s looking at those judgmental eyes So I train I take I older than I look and then like he’s already getting into Miyagi mode I’m expecting You know, but what my wife was like, I feel like I know who you are. Everyone knows who I am.

I’m Ken Kong.

And she’s like, is he, cause he’s not mad, he’s just intense. Like he punches with the talk. Each word is a punch.

Ken Kong.

It’s like talking to somebody from Boston. They’re not mad, that’s just how they talk to you. Right, so my wife’s like, I think I’ve heard of you. You have like a karate, martial arts. Ken Kong’s martial arts. You know, yes. You know, and he’s like and he’s like, so my wife found him because he won Google.

Yeah. And then she started asking women at the Metro Christian School, like, you know, about King Kong. And like, oh, yeah, King Kong.

I mean, he’s this guy’s I mean, he’s he’s in the discipline.

He’s good. He’s good. He’s good. He’s I mean, he’s in the discipline. I mean, your kid will come back with a whole new image. Like, they’re gonna be a whole, but it’s a little terrifying, it’s exciting, it’s great, but it’s like sending your kid to like a ninja training school, you know?

And so, you could tell,

but my wife had found him by Googling, is what I’m saying, and so the point is, what you were saying, it wasn’t that it was like a, like you weren’t trying to be nefarious, it just was an epic waste of time. Yeah, and it was, I’m thinking of it from my perspective. I just got done playing college basketball and how I found trainers was that way, but how mom finds trainers who makes most of the purchasing decisions for those kids, because

they’re all grown up. So I’m thinking about college kids and you should be thinking about the other kids who are through middle school, high school. The mom is the one who’s making those buying decisions and paying for that so it’s not the kid who’s gonna be finding it on Instagram It’s the mom is gonna be finding it through Google Google reviews From their school recommending them from their high school coach recommending you That’s how they’re gonna find you not through shoe the week post fun Instagram And so you know you you create that Wow moment, so let’s go back to it

So James if you were gonna sit down with a business say you’re a new you’re a business consultant of the future. All right. But we’re talking about what we’ve talked about in the past. Kick them! And so, action step one, you would do what? Daily huddle. Every day. Every business. Just unless you hate yourself. Now, the days you hate yourself, you’re like, I hate myself. Okay. Now, I’m going to tell you this, folks, for all the young dads out there, you try putting in some of these moves in your house. Look out. Look out. Look out. Hey, look out. I’ve been married 23 years, I’m telling you, you go there, you do it, you go in, you go in hot.

You start day one, your marriage, you’ve been married one day, you go, we’re doing a daily huddle.

All right, huddle, quick huddle.

It’s you, it’s me, kitchen, we’re cleaning it, let’s go. Boom, you do that, okay? But at a certain point, you’re gonna find certain families embrace a culture like that, certain ones don’t. So I’m not talking about taking this, I don’t want to be a home wrecker here.

I’m a business builder, okay?

I’m not a home wrecker. I’m just telling you though, Daily Huddle works really well. It does root out jackassery, but be careful how you use this. You don’t want to be bringing this stuff to church. The Daily Huddle, I got asked by a church years ago, I was going to the church, JT, the church says, we’re having a hard time getting our volunteers to show up on time. So my immediate rethought was- Daily Huddle. Right.

Did not go well. I mean, it was very effective. Yeah. And we got from like 10 volunteers down to one. It was like myself and one other dude. But I’m like, we’re just going to do a daily huddle every day. We’re having a hard time remembering to sweep the sidewalk. We’re volunteers to take out the toilet paper, to stay on top of the church upkeep.

And so we’re just going to do a daily huddle every day to review what needs to be done. You start talking about calling adult men in their 40s at 7 in the morning to verify they did their volunteerism. It doesn’t go well. You know why? Because people don’t want accountability. But the all-stars do. The pastor pulls me in, hey, I appreciate your effectiveness, but none of the volunteers

are volunteering anymore. I mean, you’re getting the work done, it’s true. So your two people are doing the job of ten. But it’s more of, our goal is more to build friendships. I’m like, it’s not what I’m doing here. I’m growing our organization, buddy. So I’m just telling you, this is like the Darth Vader of management. Just be careful, the daily huddle.

Okay, now if your job is to sit around and go, how are you guys, you doing okay? It’s good, yeah, you guys didn’t clean up the bathroom, that’s fine, that’s good, I love you though. I’m good to see you at church. If that’s what you want with your life, don’t do the daily huddle. Okay, second, you gotta what, James?

You gotta wow the customer now.

Every time, let’s go back to the dentist, okay? The dentist, I sold the dentist. Hey, listen, the first time you do the exam, tell the patient up front, hey, the first time you do a dental cleaning, just so you know, it’s half off. So put it on your ads, put it on your marketing, put it on your whatever. But when the person goes to cash out or check out or they go to wrap up or pay, you say,

hey, by the way, I don’t know if you know, we just wanted to kind of tell you thank you for being a first time customer. So your cleaning is on us today, you just pay a dollar. So you’re going to save the money. And then I want to go ahead and get you booked because we recommend that you maintain your smile. So we just want to get you pre-booked, so we’ll see you again in six months.

So when’s a good time? And guess what percentage of people

rebooked the second appointment, JT?

Almost all of them probably.

And people react like, oh, what do they say, James?

They say, wow, thank you so much.

Right, because they didn’t expect it. So even all the way up to the close, it’s like, hey, your total today is $250. And just so you know, Dr. Such and Such wanted to waive that fee. So it’s just a dollar just to pay it forward and say thank you. And they’re like, no, you don’t have to do that. Oh, no, he wants. And then we’ll just go ahead and get you pre-booked.

And we recommend we go ahead and do and, you know, just check with you every six months to make sure we prevent any tooth decay, cavities, whatever. And everybody moved into a car. But before it was like a stare down between the secretary and the customer going, so did you guys want to sign up to come in for the next meeting? And the customer’s like, I don’t know. I’d have to think. I’ve talked to my husband.

And there’s this weird debate going on. And you’ve got to have a shift. I call it a relationship shift, where the customer begins to like you, love you, appreciate you, celebrate you. And now you’re not selling. Now you’re just telling them what you do. Yeah, and it’s the same reason why we offered that first lesson for $0.50.

I’m going to play devil’s advocate, because I feel someone. They’re riding in the car right now. And they’re wanting to argue with you. They’re wanting to say that it’s going to cheapen their brand to do that or they can’t afford it and that’s going to be their argument. Oh, I don’t want to cheapen my brand. I don’t want to offer the first such and such for 50 cents.

I don’t want to offer the first such and such for free because I have a strong brand. I have a powerful brand.

I don’t want to cheapen it.

Yeah. Well, I’ll tell you this. One way to cheapen a brand is to go to bankruptcy. I won’t tell you the industry I’m talking about. I won’t tell you the industry I’m talking about, but years ago, we’ll just say a man with facial hair was in my life. And I like to throw out the no-brainer. I like to tell people, you’ve got to have a no-brainer.

You’ve got to have an offer so hot, so good, people will say yes. And this guy would go, I don’t want to cheapen my brand. I went to business college. I went to one of the finest business colleges around. And they never talked about this. So this is not something that I’m going to do. You know why? Because I don’t want to cheapen my brand.

And I’m going, hey, listen, you’re supposed to be paying me $1,700 a month as a consultant. You can’t afford it because you’re on a scholarship. So clearly what you’ve been doing for almost the past entire decade doesn’t work. So why don’t you just do the no-brainer for 90 days and then track it. But not like in a back, don’t like sabotage your own business just to prove me wrong. But like and the guy comes in like we got seven leads this week. The guy used to get like three leads a week. I’m going, interesting. You know so you got to have that wow moment folks and if you don’t you’re gonna have a problem. The fourth and final thing this is big and again I’m just trying to give you core

things you have to do. You have to follow up all day until you throw up. So it’s nice to have the huddle and you like to have the things you’re supposed to do. The huddle, you’re telling your team, guys, you need to do this. But JT, you watch me throughout the day. I will call somebody and ask them about the same action item five times within the three-hour period of time. Correct. All day?

All day. And you have to. You have to. And you’ll also notice that, same with the people who like the Daily Huddle, the people who like being followed up with are going to be those A players. Because I don’t mind being followed up with, one, because I know I’m doing it. There you go. Two, because I like getting more tasks.

So I know that if I can handle this, I’m going to get more tasks, and then I get more and more and more. And then you’ll notice that the people who don’t like being followed up with probably is because they’re not doing it. There it is. And that’s why they don’t like being followed up with because it’s as simple as that. Because you’ve asked and then they say, yep, I’m on it. Then you ask again and they’re like, yeah, I’m on it. And then you ask again and a third time typically they lie and say they did it.

And then you’re like, hey, just checking. I don’t see it here. Oh yeah, I was about to do it. So right, that’s that’s where it gets a little weird right there. That’s that final thing where you’re like, hey, is it here? Oh, yeah, I was just about ready to get it over. Just does the Internet down, right? Oh, yeah.

Have you ever if you watch Star Wars, do you have it?

I haven’t.

I’ve never seen Star Wars. I would tell a story about Han Solo. OK, Han Solo. He’s a guy, have you seen it before, Jim? I have. Okay, and so what he is, is he is a mercenary, okay? So the story is he used to work for the bad guys, Darth Vader’s team. Just to give you a real quick rundown of Star Wars, I know people are going to listen to this for hours, it’s very important for people. Luke Skywalker, okay, let’s start before that, okay, is a guy named Anakin Skywalker, okay? Anakin Skywalker is a young boy who is blessed with supernatural skills.

He’s like the LeBron James. He’s got great skills. He’s like Jay-Z. He has great skills. He’s born with talent. He wants to learn how to become what they call a Jedi, which is like a ninja, like the best. He wants to go to the NBA.

He wants to be pro.

He wants to be top notch.

So, his mentor, Obi-Wan Kenobi and Yoda, you know the guy, in due time, get you to remind me of that guy. Yoda, green guy. So Yoda and Obi-Wan Kobi mentor him, and they’re teaching him lightsaber. The thing that this guy, he’s got crazy ambition. He’s got a lot of ambition, the young guy, Anakin Skywalker. He wants to become the next guy. He works his way up the system, and everyone loves him, and he loves everybody. And then one day, he gets approached by a dude, and the dude says, do you want to know

all the moves? Do you want to become the best there’s ever been? And he’s like, I do.

He’s like, here’s the deal, though.

Here’s the deal. You’re going to have to go kill all the young Jedi kids. Murder them all. And he’s like, you mean the kids that I was trained with? The young, aspiring, five and seven-year-old Jedi kids? I have to go kill the Jedi orphanages in order to become a Jedi and the Emperor is like, oh yeah, it’s just what you gotta do. And if you do it, I’ll teach you how to make people live forever, you’ll learn the Force,

you can join me. And so he’s like, well, okay, I’ll throw my long time friends and everyone I know under the bus for power. And by the way, this is the story of my life. So you know, that’s why I keep that photo on the wall there, because it’s all those people. But it’s like, you know, you build a big business, and I remember one day, I’ll never forget the phone rings.

Take it from DJ Connection. This is the yada yada. Yeah, I want to book my wedding. I heard one of my guys go, oh, I’m so sorry. We’re all booked up right now. But I have a company that I know of that’s available, and I’ll just give you their number. He’s kind of whispering. I’m like, are you whispering to my customers?

He’s stealing leads.

And he’s like, oh, I just, they thought they were, we were all booked out on that day. I thought we were, and I’ll go, so let me get the number, I’ll call her back

and tell her we’re not. And he’s like, well, I thought you said there were certain dates we weren’t gonna do more than 80 shows. I’m like, there are certain dates we’re not gonna do more than 80 shows, but usually the brides like what we do so much I can convince them to do a Friday or a Saturday

or give them a discount or whatever. Well, I don’t have her number.

Well, I do, I’ll check the missed calls. So I call back, boop, boop, boop, boop. Hey, is this Amanda, whatever her name was. Amanda, hey, I want to end up with DJ Connection. I was just curious, what day did you want to get married?

Oh, it’s Friday, the whatever day. I go, oh, we’re available that day. I look at that guy, boop, boop, boop, missile lock. Found out that guy had been building his business parallel by taking customers off my phone for at least a year. Wow. And then I look at another guy also in that photo, and he’s doing that with a wedding video company.

Everybody and everyone in that picture, everyone, screwed me.

Everyone in that picture, everyone, screwed me. I’m not kidding. I’m not kidding. I’m not kidding. video company, everybody and everyone in that picture, everyone, screwed me, everyone in that picture, like a dozen people, I think it is, all of them, screwed me, all of them, because they want money and the money matters to them more than relationships, more than integrity, more than loyalty, more than a friendship with family, more than, all of

it, even in that picture, family. I got a guy in that photo, family, true story. He has an employee and she’s like, she works for us and she says, hey, this is about 15 years ago, 10 years ago. She says, I don’t know the horse. I wasn’t there, but the story was, you know, I want to get promoted. He’s like, you want to get promoted? Next thing I know, I get a receipt from Victoria’s Secret on my company credit card.

I found out homeboy bought a truck using my name and I’m going, bro, we are related. Does your wife know you’ve been doing this with another woman? No. And that’s how it goes because everybody wants the power and the power matters more than the purpose of what their life is all about. So these moves I’m teaching you can be used to become really bad or really good. But this is where when the follow up happens, this is a scene from the movie. So now Luke Skywalker, who’s Darth Vader’s son, he’s a good guy. Now he’s got to go rescue this princess lady.

And the bad guys are like, hey, hey, hey, hey, hey, hey, what are you, what are you, what’s going on up there? What’s all this commotion? They’re trying to break in and free the princess. And this is Han Solo. This is what happens when you fall off a pill, by the way.

We’ve got to find out which cell is Prince and Harriet’s.

I’ll hold them here.

Now this guy talking is the employee who’s screwing around. You hear him talking? And the guy who is falling up.

Just watch the jackass.

Everything’s under control. Situation is normal. What happened? I had a slight weapons malfunction, but everything’s perfectly all right now.

We’re fine.

We’re all fine here now.

Thank you.

How are you?

We’re sending a squad.

We’re sending a squad. We’re sending a squad.

Thank you.

How are you?

We’re sending a squad up.

Negative, negative.

We have a reactor leak here now. Give us a few minutes to lock it down. Large leak, very dangerous.

That’s the kind of stuff you hear all the time, isn’t it?

No, it is.

You hear that stuff all the time.

And your desk is five feet from mine.

You have to hear it all the time. Yeah, you do. And you notice how people are responding to.

So they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re

responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking

questions, they’re responding with, when they’re asking questions, they’re responding with,

when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re asking questions, they’re responding with, when they’re actually doing it, they’re responding with confidence. The other one, they kind of try to avoid you, they don’t make eye contact, they’re looking down, they’re mumbling, they try to talk under their breath.

There’s a lot of that. They’re trying to do all the moves, or they try to push it off on somebody else, and they try to say, well, the ball’s in their court.

The ball’s in their court, there’s little phrases.

Yeah. The balls in their court. And then the three excuses you’re gonna hear, these are all the three that humanity has. I didn’t know, I did not know. I forgot, I just, I forgot. And there’s an emotional plea. So it’s, and James, you sell tickets very faithfully,

you do a great job selling tickets for conferences, but you’ve seen when we hire a new person and they can’t handle the followup. Right. I’m like, are you calling those leads?

Yes.

Because they’ve never had a culture of accountability. And so, or you’ll say, oh, I was supposed to call the leads. Yeah, your job is ticket sales, so call the people that filled out the form. I mean, it’s just, it’s, but it’s, it’s that sort of like, I forgot, I did not know. Or that they have less things on their plate than other of the employees that are doing great, but they’ll somehow have no time to do it.

So they’ll use it.

That’s a good one.

I just, you know, I have all of this stuff. I have no time.

All this stuff, very swamped. But you see other employees who are doing what they’re doing plus more, and then you’re adding more to their plate, and they’re finding ways to get it done, but they can’t because the Super Bowl’s on. The Super Bowl’s on. You have the Tay-Tay concerts. You have to watch Taylor Swift. You have to go listen to Katy Perry

lyrics, you have to do all of these things that are going on, you have to go use the restroom 48 times a day, you have to go talk to the other person, you have to hang out at the printer, you have to hang out at the water fountain, there’s all the moves. There’s all the things that these people do for it not to be their fault or for them to somehow magically not have time even though other people are having it. So this is big. I want to make sure we go land the plane here. So we’re talking about the core four, four super moves that you must use if you want

to grow a business.

That’s it. This is four super moves. It’s core four. It just works.

It’s what happens. There’s other things we build upon that, but these are basic things that I would say nine out of 10 people listening right now are not doing. They’re not doing a follow-up. There’s not a wow. They’re not gathering an objective review. And when I talk about gathering an objective review from every single customer, I mean from every single customer.

Every single one.

Every one.

Married ones, too. I mean, you have to do it. I mean, if you order the customer and you’re… I see what you did there. I thought about that for several seconds. But what you do is you gather a review. So let’s say you do dog training for a husband and wife. Yeah.

You want to get the review from the husband and wife? Yeah, absolutely. You want to. I mean, I did dog training for, they had, it was a girl, and I did it for her, and she had four roommates, and all four are affected by the dog, because now the dog doesn’t bark randomly in the middle of the night, doesn’t try to attack people when they come over, so now they can have people come over, and so we bettered all of their lives, and so all four of them left to review, and that’s what you have to do.

You have to do it, and it’s not something like that you… So like today, we’re having a family dinner tonight. So I call, family dinner, are we on for tonight? Yeah, great, okay. Who’s coming? Great. Do I need to pick up food?

If I do, what time do I need? And you have to follow up.

These are principles that you can use. I caution you to the daily huddle at the house. I just am telling you, I know a lot of married men, a lot of my clients I’ve worked with for years who are married guys, and they try to do the daily huddle at their house. Because it’s working so good at the office. I’m going to do that when I come home. And I’m just saying, sexually speaking, be careful there, folks. I’m just saying, I don’t want you to be sleeping on that couch and blaming me.

I’m a business grower, not a homewrecker, okay? So again, now I want to give you a notable quotable. This is a big notable quotable. And if you haven’t read the books, sometimes it’s good just to listen to this stuff while you’re driving. Sometimes it’s good, like, while you’re driving to just listen to self-help books, and Peter Drucker is a legendary management expert, guru, and he has all these incredible pithy quotes, and he would go into companies and basically fix

the management.

Okay.

And he says, there’s nothing so useless as doing efficiently that which should not be done at all. Cool. And so you have a lot of people that are sincerely engaged in massive amounts of jackassery, not knowing that it’s not going to help. So if you go aggressively push on a door and just, you’re like, what are you doing there? You know, there’s a handle, you know, and you’re like, dude, just turn the handle. You know, and you’re like, dude, you’re going to have a hernia.

Yeah, it’s like the – I mean it’s the same as I was doing the score basketball. I was doing the things that doesn’t matter. It’s like I was super motivated and I was energetic and I was trying and I was doing things.

It’s like a kid who first plays baseball, and they hit the ball, and they take off,

and they’re like, woo!

I’m moving, and they’re running, and everyone’s cheering.

You’re going the wrong way, buddy!

The coach is like, hey, you’re running to third base right now. Other way, other way, other way! That’s kind of what that is, is spending your time on somewhere where it doesn’t matter,

where it’s not helpful. If you’re out there today, again, I’m just going to give you some calls to action. So James, let’s repeat here. If you got hired today to work for a law firm as a manager for a dental practice for a dog training business, action item number one, you would? Daily huddle. You’ve got to have a daily huddle.

Two.

You would wow the customer.

Got to have them.

Three. Then three, we are going to get Google reviews. And video reviews.

And video reviews. Or whatever reviews are relevant in your industry. So if you have an industry where it’s like WebMD, if you’re a doctor, WebMD is where

you want to get reviews.

Four.

Follow up until you throw up. It has to be. That’s what it’s like me to throw up. I mean, when you follow up to a point where you hate falling up, where you’re like, do I have to follow up again?

That’s when you need to fall.

You got to fall in love with the follow up.

When you’re like, I could just do it myself.

That’s when you follow up. Yeah.

When it’s like, dude, this is going to break this guy’s soul. If I follow up, that’s when you follow up. Or when you feel yourself getting anxious for following up, that’s when you must follow up. You have to. It has to happen. And again, folks, if you’re out there looking for a Tulsa dog trainer that you can trust, all you have to do is go to MakeYourDogEpic.com.

Just to recap here, it is the highest rated and most reviewed dog trainer in Tulsa, Oklahoma. It really is the best price. It will beat anybody’s price at Make Your Dog Epic. JT and the team will beat anybody’s price. Third, it’s 50 cents for the first lesson. What? It’s the fastest turnaround time, folks. Fastest turnaround time.

And you have a chance to win a trip to Hawaii just for filling out the form. I told Steve Currington about this, and Steve said he was like, I haven’t been touched like

this in years.

Steve Currington, the mortgage guy? Yeah, yeah. He got really worked up about it. He was like so wait a minute so sadly I might just get a dog to try it out, so you’re telling me the first lessons 50 cents. I’m like oh yeah, and he goes And it’s do beat anyone’s price. Yeah, and the fastest turnaround time and money-back guarantee, dude It’s like a four no brainer and you get a trip to Hawaii you get a chance to win a trip to Hawaii Just he goes no way and no matter what you do you also get lifetime learning. Oh you get group class forever. Oh, come on.

There’s so many.

Oh, how’s it possible? Oh, because the goal is happy dogs, happy life. If a dog is trained, they get more freedom. That’s the goal, is to wow you so much that you go tell your friends, you go tell everyone.

Then before you know it, we’re the top dog trainer in the nation.

I know that there’s not other alien life on Mars or Pluto or Saturn or other planets, they would also… Pluto’s not a planet anymore.

Not to bring it up, sorry.

So you got… could we say, could we agree that Jupiter’s a planet? Yeah. Could we say that Neptune is a planet?

Yeah.

I mean, I’d agree that Pluto is. Mars, would you say that Mars is a planet?

Yeah, I would.

How would you describe the moon?

What is the moon?

Not a planet.

What would you describe it as? Just a moon? Or is it like a different name for what it is? Is it like a… Some would call it a rock. A rotating space rock? Yeah, space rock. Connecting to the Earth’s gravitational pull. How would you describe it, James? The moon. Just a giant rock in space. Space rock. Well, I’m just saying, there’s no other entities up there that can beat the hot offer at makeyourdogepic.com. That’s a fact. Alright, folks, we’re gonna wrap up today’s show with a boom so here we go three two one boom

I’m Rachel with tip-top canine, and we just want to give a huge. Thank you to the clay Vanessa Clark

Hey guys, I’m Ryan with tip-top canine. Just want to say a big. Thank you to thrive 15 Thank you to make your life epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us This is our old neighborhood. See, it’s nice, right?

So this is my old van and our old school marketing.

And this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood.

This is our new van with our new marketing and this is our new team. We went from four to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in

place we’ve gone from one to ten locations in only a year. In October 2016 we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now

instead of the business running us. Just thank you, thank you, thank you, times a thousand.

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on the planet. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you.

You work every day in your business,

but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops

is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny,

but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to

learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever.

And we’re going to give you your money back if you don’t love it. We built this facility for you and we’re excited to see it.

All right, and now ladies and gentlemen,

I’m gonna bring up my good friend Ryan Wimpy, my good friend Ryan Wimpy, and his dog, Odin, this dog has the ability to eat me, so I’m sort of concerned. I’ll pass the mic to you, and Odin, you can have your own mic if you want, whatever you want, Odin. Okay, I’m a little bit afraid of Odin.

Hi, I’m Ryan Wimpey.

And I’m Rachel Wimpey, and the name of our business is Kip Talk Training.

Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about Internet marketing or advertising or anything at all. It’s just dog training, and that’s what’s so great about working with Clay and his team because they do it all for us.

So that we can focus on our passion and us training dogs. Clay and his team here, they’re so enthusiastic. Their energy is off the charts. Never a dull moment.

They’re at grind.

We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, scripts for emails, scripts for text messages, scripting for everything.

How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done, we’ll ask for things like different flyers and they’re done before our hour is up. So it’s just awesome, extremely effective.

If you don’t use Clay and his team, you’re probably going to be pulling your hair out or you’re going to spend half of your time trying to figure out the online marketing game and produce your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus that you already know how

to do.

You would also be missing out with all the time and financial freedom that you would have working with Clay and

his team?

We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team, too. Most people don’t. They can’t afford one, and their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team.

I used to have to ride other web people, really, I mean, really ride them to get stuff done. And stuff is done so fast here. And people, there’s a real sense of urgency to get it done. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The linear workflow, the linear workflow for us

in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls

figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super… it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Play is hilarious. I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which you know we’ve been sitting here we’ve been learning a lot and so the humor definitely definitely

helps it breaks it up. But the content is awesome off the charts and it’s very interactive you can raise your hand it’s not like you’re just listening to the professor speak you know. The wizard teaches but the wizard interacts and he takes questions so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life.

You’re definitely,

it’s probably worth a couple thousand dollars. So, you’re missing the thought process of someone that’s already started like nine profitable businesses. So, not only is it a lot of good information, but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches, getting in that thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here. My wife and I have attended conferences where they upsold – where it was great information, and then they upsold us like half the conference, and I don’t want to like bang my head into a wall.

And she’s like banging her head into the chair in front of her. Like, it’s good information, but we’re like, oh my gosh, I want to strangle you. Shut up and go with the presentation that we paid for. And that’s not here. There’s no upsells or anything, so that’s awesome. I hate that.

Oh, it makes me angry.

So, glad that’s not happening. So the cost of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school

and I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. The information that you’re going to get is just very, very beneficial. And the mindset that you’re going to get, that you’re going to leave with, is just absolutely worth the price of a little bit of money and a few days worth of your time.

All right, JT, so hypothetically, in your mind, what is the purpose of having a business? To get you to your goals. So it’s a vehicle to get you to your destination. And would you need profits to get there? I mean, when you have a business that’s successful, in your expert opinion, would you need profits to get you to your goals? Yeah, because if you have a $15 million business, but you have $15 million of expenses, it’s

kind of pointless.

Holy crap.

All right, so the question I would have here for you, if you could take like, I don’t know, 10 minutes or less and see if you could save $3,000 a year by reducing your credit card fees.

Would you do it?

Yes, absolutely.

Holy crap.

Why would somebody out there who’s listening right now, who has a sane mind, why would they not go to Thrivetimeshow.com forward slash credit dash card, Thrivetimeshow.com forward slash credit dash card to schedule a 10 minute consultation to see if they can reduce their credit card fees by at least three thousand bucks a year. Why would they not do it? Yeah, why would they not do it?

Maybe because they don’t understand how you set the website. This tree is a symbol of the spirit of the Griswold family Christmas.

That’s clear. Okay, so that could be true. So I would encourage everybody to check out Thrivetimeshow.com forward slash credit dash card What would be another reason why someone would not be willing to take 10 minutes to compare rates to see if they could save? $3,000 or more on credit card fees. Maybe they think it is a waste of time and then it won’t it’s not possible There’s somebody out there. Okay. Who would think that. Well, I’ll just tell you folks, if you’re out there today and you’re making less than

$3,000 per 10 minutes, I would highly recommend that you go to thrivetimeshow.com forward slash credit dash hard. Because you can compare rates, you can save money. And you know, the big goal, in my opinion, of building a business is to create time freedom and financial freedom and in order to do that you have to maximize your profits. Holy crap! Now one way to maximize your profits is to increase your revenue another way to do it is to decrease your expenses.

It’s a profit deal!

It takes the pressure off. JT is there any other reason why somebody would not be willing to take 10 minutes to compare rates to see if they could save a total of $3,000 a year on average?

I am at a loss, I cannot think of any other reason.

Shampoo is better! I go on first and clean the hair! Conditioner is better! I leave the hair silky and smooth! Oh really fool, really, fool? Really?

Huh? Huh? Huh? Huh?

Huh?

Stop looking at me, swan!

Well, let me tell you a good story here real quick. I actually, years ago, compared rates with this company here called IPS. It’s Integrated Payment Services. And I scheduled a consultation. I don’t know if I was skeptical. I just thought, whatever. I’ll take ten minutes. I’ll compare rates. I can’t tell.

You can tell me I’m a doctor.

No, I mean, I’m just not sure.

Why can’t you take a guess?

Well, not for another two hours.

You can’t take a guess for another two hours?

And in my case, in my case, my particular case, I save over $20,000 a year.

Holy crap!

Wow.

Which is like groceries

when my wife goes to the organic stores.

Find everything you need today? Yeah. Great.

Oh, God.

Everything okay, ma’am? It’s just that you’ve only scanned a few items and it’s already 60 bucks. I’m so scared. Okay, I’m a trained professional, ma’am. I’ve scanned a lot of groceries. I need you to stay with me. It’s just that my in-laws are in town and they want a charcuterie board. This isn’t going to be easy, so I need you to be brave, all right?

What’s your name?

Patricia.

Patricia, all right. I need you to take a deep breath.

We’re about to do the cheese.

You know, that’s the difference between eating organic and not organic. So because my wife eats organic, I had to take the 10 minutes needed to compare rates to save the $20,000 a year on credit card fees just for one of my companies.

One question, what’s the brand name of the clock?

The brand name of the clock, Rod.

Do we have it?

Brand name of the clock. It’s an elegant from Ridgway. It’s from Ridgway.

Let’s buy the clock and sell the fireplace. I encourage everybody out there go to

thrive time show.com forward slash credit dash card. You schedule a free consultation, request information. A member of our team will call you. They’ll schedule a free consultation. It should take you 10 minutes or less and they’re going to compare rates and see if they can’t save you more than $3,000 a year off of your credit card processing.

You were hoping what?

I wouldn’t owe you money at the end of the day.

No, you don’t owe us money.

Because at the end of the day, the goal of the business is to create time, freedom, and financial freedom, and in order to do that, you need to create additional profits.

The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah.

So what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminix, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has.

By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help

with getting up on what they’re listing and ranking there with Google.

And also we’ve been trying to get Google reviews, asking our customers for reviews, and now we’re the highest rated and most reviewed Pest and Lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year.

Wait, say that again.

How much are we up?

411%.

Okay.

So 411% we’re up with our new customers.

Amazing.

Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, our Google reviews that we’ve gotten. People really see that our customers are happy, but also, we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again.

It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process and that has obviously, the 411% shows that that system works.

Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year, from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with.

Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. Everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast, like Jared had mentioned, that has really, really contributed

to our success. But that, like I said, the diligence and consistency in doing those, and that system has really, really been a big blessing in our lives, and also it’s really shown that we’ve gotten the success from following those systems.

So before working with Thrive, we were basically stuck. Really no new growth with our business.

And we were in a rut, and we didn’t know what was going to…

The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either

Yeah, and so we didn’t we didn’t really know where to go what to do I had to get out of this rut that we’re in but Thrive helped us with that You know that they implemented those systems that they taught us those systems They taught us the knowledge that we needed in order to succeed now. It’s been a grind Absolutely, it’s been a grind this last year But we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action, and you’ll get the results. It

will take hard work and discipline, but that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive, a big thank you out there to

Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. Overall, our average is running about 40 to 42% increase month over month, year over year.

The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello my name is Charles Colaw with

Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then license. And Clay’s done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders.

This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crocker, or Head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours, where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day he does anywhere from

about 160 companies. He’s at the top. He has a team of business coaches, videographers, graphic designers, and web developers. They run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences

where 200 people show up, and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system.

Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 licenses. That’s just one of the companies or brands that he works with. Amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that like Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go and

that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you and Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time we went into a business deal and listened to it. I got to shadow and listen to it and when we walked out I knew that he could make millions on the deal and they were super excited about working with him and he told me he’s like I’m not going to touch it I’m going to turn it down because he knew it was going to

harm the common good of people in the long run and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. Anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months.

He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns.

I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark.

Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live a few years ago. This is our old neighborhood. See, it’s nice, right?

So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood.

This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team.

So now that we have systems in place, we’ve gone from one to 10 locations in only a year.

In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us.

Just thank you, thank you, thank you, times a thousand.

The Thrive Time Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan. We teach you everything you need to know here

during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve.

You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars with no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything.

It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness.

And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business.

I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t loan it. We built this facility for you and we’re excited to see it.

If we go back eight years ago, think about the number of clients you had back then versus the number of clients you have now. As a percentage, what has been the growth over the past eight years, do you think?

We’ve got to inspire somebody out there who just doesn’t have the time to listen to their calls.

Well, okay, so Clay, it’s like I would go up and down from about $10,000 a month up to about $40,000, but it’s an up and down roller coaster. And so now we’ve got it to where we’re in excess of 100 clients. That’s awesome. And so I would have anywhere from 5 clients to 20 clients on my own with networking, but I had no control over it. Without the systems, you’re going to be victimized by your own business.

For somebody out there who struggles with math, if you would say that your average number

of clients was 30 and you go to 100, as a percentage, what is that? I have doubled every year since working with you. So I’ve doubled in clients, I’ve doubled in revenue every year. That’s 100% growth every year I’ve worked with. So I’m looking, we’ve been good friends 7-8 years and I’ve got doubled 5 times.

Which is just incredible. I mean the first time you do it, that’s one thing, but when you do it repeatedly, I mean that’s unbelievable.

We’re working our blessed assurance off this year to double. We’re planning on doubling again. We’re incorporating some new things in there to really help us do it, but we are going to double again this year. I started coaching, but it would go up and down, Clay. That’s when I came to you, as I was going up and down, and I wanted to go up and up instead of up and down. And so that’s when I needed a system. So creating a system is you have nailed down specific steps that you’re going to take, no matter how you feel, no matter the results, you lean into them and you do them regardless of what’s happening.

You lean into them and it will give you X number of leads. You follow up with those leads, it turns into sales. Well I tell you, if you don’t have a script and you don’t have a system, then every day is a whole new creation. You’re creating a lot of energy just to figure out what are you going to do. Right. And the best executives, Peter Drucker is a father of modern management, he said, the most effective executives make one decision a year. What you do is you make a decision, what is your system?

And then you work like the dickens to make sure you follow that system. And so that’s really what it’s all about. So with a script here, we have a brand new gal that just came in working for us. She nailed down the script and she’s been nailing down appointments. Usually we try to get one appointment for every 100 calls. We make 200 to 300 calls a day per rep, and she’s been nailing down five and eight appointments a day on

that script.

So she’s making how many calls a day? She’s making between two and three hundred calls a day. And our relationship is weird in that we do… if someone were to buy an Apple computer today, and or let’s say about a personal computer, a PC, the computer is made by, let’s say, Dell. But then the software in the computer would be Microsoft, let’s say, or Adobe or whatever that is. So I basically make the systems. And you’re like the computer, and I’m like the software.

It’s kind of how I would describe our relationship. Tim, I want to ask you this. You and I reconnected, I think it was in the year 2000 and, what was it, maybe 2010? Is that right? 2011, maybe? Or maybe further down the road. Maybe 2013?

2012.

Okay, so 2012. And at that time I was five years removed from the DJ business. And you were how many years removed from tax and accounting software?

It was about 10, 11 years.

We met, how did we meet? What was the first interaction? There was some interaction where you and I first connected. I just remember that somehow you and I went to Hideaway Pizza.

Do you remember when we first reconnected?

Yeah, well, we had that speaking thing.

Oh, there it was! So it was Victory Christian Center. I was speaking there. My name is Robert Redman. I actually first met Clay almost three years ago to the day. I don’t know if he remembers it or not, but I wasn’t working with him at the time. I asked to see him and just ask him some questions to help direct my life, to get some mentorship, but I’ve been working with Clay for now just over a year.

The role I play here is a business coach, business consultant. I work with different businesses implementing best practice processes and systems that I have learned here by working with Clay. The experience working here has, to put it real plainly, has been just life changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe wherever I end up

will serve me well throughout the rest of my life. Since working with Clay, I have learned so much. I mean, I would like to say it was everything about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising. I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes and hold people accountable, you know, how to hire people. It’s almost like every aspect of a business you can learn I have learned a lot

in those different categories and then Again the the mindset that I’ve gained here Has been huge you know working here You can’t you can’t be a mediocre person You are a call to a higher standard of excellence and then as you’re called to that standard here you begin to see those outcomes in every area of your life. That standard of excellence that you want to implement

no matter what you’re involved in. I would like to describe the other people that work with Clay are people that are going somewhere with their life. Marshall and the group interview talks about how, you know, the best fits for this organization are the people that are goal-oriented. So they’re on their own trajectory, and we’re on our own trajectory, and the best fits are those people where there can be a mutually beneficial relationship, that as we pursue our goals and we help the business pursue those goals, the business helps us pursue our goals as well. And so I’d say people that are driven, people that want to make something of their lives,

people that are goal-oriented, they’re focused, and they’re committed to overcoming any adversity that may come their way. Clay’s passion for helping business owners grow their businesses is, it’s unique in that I don’t know if there’s anyone else that can be as passionate. You know, whenever a business starts working with Clay, it’s almost as like Clay is running that business in the sense that he has something at stake. You know, he’s just serving them. They’re one of his clients, but it’s as if he is actively involved in the business. Whenever they have a win, he’s posting it

all over his social media. He’s shouting it across the room here at Thrive. He’s sending people encouraging messages. He can kind of be that life coach and business coach in terms of being that motivator and that champion for people’s businesses. It’s, again, unique because there’s no one else I’ve seen get so excited about and passionate about other people’s businesses.

The kind of people that wouldn’t like working with Clay are people that are satisfied with mediocrity, people that want to get through life by just doing enough, by just getting by, people who are not looking to develop themselves, people who are not coachable, people who think that they know it all and they’re unwilling to change. I would say those are the type of people,

and in short, anyone that’s content with mediocrity would not like working with Clay. So if you’re meeting Clay for the first time, the advice I’d give you is definitely come ready to take tons of notes. Every time Clay speaks, he gives you a wealth of knowledge that you don’t want to miss. I remember the first time that I met Clay, I literally carried a notebook with me all around. I was looking at this notebook the other day, actually. I carried a notebook with me all around

and I just took tons of notes. I filled the entire notebook in about three or four months just from being around Clay, following him and learning from him. And then I would say come coachable. Be open to learning something new. Be open to challenging yourself. Be open to challenging yourself. Be open to learning and adjusting parts about you that need to be adjusted.